Brands & Trends
How we made $1 million for SEOmoz—with one landing page and a fe Since we first published this case study, SEOmoz has continued to grow and rebrand significantly (it’s now called Moz). However, the techniques described below are still as relevant as ever. In this talk, SEOmoz’s CEO, Rand Fishkin, raves about the work we did, explaining how the money that we generated enabled SEOmoz to develop from a membership site into a web app. Overview SEOmoz is one of the world’s largest providers of tools and resources for search engine optimization (SEO). The company was already highly successful, having a list of Fortune 500 clients as long as your arm.