Ebuzzing. Webtrendmap.com's Top Trending Links - Web Trend Map. Tendances des recherches. Social Media News and Web Tips – Mashable – The Social Media Gui. How we made $1 million for SEOmoz—with one landing page and a fe. When we first published this case study, Moz was called SEOmoz. Even though the company has since rebranded, the techniques described below are still as relevant as ever. In this talk, Moz’s CEO, Rand Fishkin, raves about the work we did, explaining how the money that we generated enabled Moz to develop from a membership site into a web app. Overview Moz is one of the world’s largest providers of tools and resources for online marketing.
The company was already highly successful, having a list of Fortune 500 clients as long as your arm. It had also conducted many split tests on its site. In fact, previous Moz split tests were the subject of 14 pages in an industry “best practices” guide for landing page optimization. Nevertheless, in the first split test that Conversion Rate Experts conducted for Moz, we generated a 52% improvement in sales.
Within the first four months of work, we increased annual revenues by $1 million. Here are some of the methods we used to analyze Moz’s visitors: 1. 2.