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The 6 Types of Content That Will Boost Traffic and Engagement. How can you create content with the most efficiency and ease?

The 6 Types of Content That Will Boost Traffic and Engagement

Are you challenging yourself to come up with new ideas and new ways of imparting information about your business? Are you experimenting with the different forms of content that your customers may like to read? We’d love to help you get there. The 2015 edition of the annual B2C Content Marketing Benchmarks, Budgets and Trends—North America report put together by the Content Marketing Institute and MarketingProfs found that while 69% of marketers are creating more content than they were a year ago, only 27% have a strategy that is documented.

That said, content is booming with 65% of respondents saying they’re better converting visitors on their websites and 62% saying they’re creating more engaging and higher-quality content. Here at Buffer, we’ve frequently talked about creating quality headlines, working with images, and exploring different social media channels. Today, let’s talk about your blog. 1. 2. 3. You Can Have the Best Website Ever, But It Won't Be a Successful Business Without Customers. Enter the Project Grow Challenge presented by Entrepreneur and Canon USA for a chance to win up to $25,000 in funding for your business.

You Can Have the Best Website Ever, But It Won't Be a Successful Business Without Customers

Deadline is Sept. 15 2015. Click here to enter. We live in a time that allows us unparalleled access. Every day, billions of people log onto the Internet and social media. Never has there been a time that allows entrepreneurs to connect with, and market to, such a large audience in one place. SEO Services - Search Engine Optimization - SEO Company. Do you need to protect your whois information? Whenever you register a domain name you need to provide the registrar with your contact details.

Do you need to protect your whois information?

There are 4 pieces of information you need to provide : Administrative Contact – The admin contact is the person appointed to manage the domain name. They have complete control over the domain name Registrant Contact – This is the company or individual who has the right to use or sell the domain.Technical Contact – The technical contact is the person who is responsible for maintaining the DNS nameservers associated with the domain name.Billing Contact – This is the person who is responsible for renewing the domain.

Most individuals use the same information for all 4 contacts but companies sometimes use different contact information for the billing and technical contacts. Filters vs. Facets: Definitions. Who's Shopping Online in the Arab World? What Is SEO Content? A Beginner's Guide to Creating Content for SEO. If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings.

What Is SEO Content? A Beginner's Guide to Creating Content for SEO

This beginner’s guide is designed to answer three questions: If you have any questions about SEO content creation that I don’t answer here, let me know in the comments and I’ll answer them here or in a future blog post. Let’s get started! What Is SEO Content? To understand what marketers mean by SEO content, it’s helpful to break down the phrase into its component parts: “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.By “content,” we mean any information that lives on the web and can be consumed on the web (more on the various types of content below). So, putting these two concepts together: SEO content is any content created with the goal of attracting search engine traffic.

A Quick Word on Intentions Types of SEO Content Define your goals. Section 1. An Overview of Strategic Planning or "VMOSA" (Vision, Mission, Objectives, Strategies, and Action Plans) What is VMOSA?

Section 1. An Overview of Strategic Planning or "VMOSA" (Vision, Mission, Objectives, Strategies, and Action Plans)

Why should your organization use VMOSA? When should you use VMOSA? Like everyone else, community organizers often dream about goals they would like to accomplish, such as an end to drug abuse; every child being wanted, cared for, and nurtured; a home for everyone; peace in our lifetime. These are just a few of many people's visions for our community. Unfortunately, like many individual dreams, we think these objectives are too lofty and unattainable to ever be realized. But, in fact, realizing these dreams is possible. Building foundations for your community dreams is what VMOSA, the strategic planning process that is the focus of this chapter, is all about. E-commerce in the Middle East - Statistics and Trends [Infographic] E-commerce industry in Middle East is growing.

E-commerce in the Middle East - Statistics and Trends [Infographic]

The estimated number of internet users in the Middle East is 90 Million and only 15% of Middle East businesses have an online presence. B2C eCommerce sales in MENA will reach an estimated $15 billion in 2015 (up from $9 billion in 2012) . The value of mCommerce in MENA could reach US $4.9 billion by 2015 . Top E-commerce Sites in UAE and Middle East. By 2015, Middle Eastern countries will see their E-commerce sales touch $15 billion.

Top E-commerce Sites in UAE and Middle East

This figure was barely $9 billion in 2012, barely 3 years ago. What’s causing the E-commerce boom in the Middle East? The region has 4.43 million online shoppers, especially in Saudi Arabia, Kuwait, UAE and Egypt. 15 Ways to Make Your E-Commerce Site User-Friendly. Ipsos ArabNet presentation Beirut 2013. 5 Principles for Great Usability. We developed the following golden rules that we incorporate into all of our projects. 1.

5 Principles for Great Usability

Answer “Internal Questions”. Every site visitor will have a series of unconscious ‘internal questions’, that are blocks, doubts and fears that you need to answer convincingly and counteract, in order to win them over. Our job in usability is therefore to identify and prioritize those ‘internal questions’, and so we work closely with our clients (and wherever possible, their end-users), and create a site architecture that unconsciously answers the visitors ‘internal questions’, in the correct order. 2. Organize your e-commerce site to make online shopping easy. The Best Way to Arrange Your Products For Your Online Store. Did you know that a person is more likely to eat two pieces of cheese with holes in them but only one if it is solid?

The Best Way to Arrange Your Products For Your Online Store

Perception matters. We all know that products sell better on a gorgeous site with great photographs. But even when you’ve got both, you can still be putting off or confusing your customers with the layout of your products. What Matters Most in Internet Retailing. The Principles Of Information Architecture. At the heart of online design sits information architecture.

The Principles Of Information Architecture

6 Essential Principles Of Designing a High Converting Site Search Experience. A couple weeks ago, we dug into internal site search & found that in some cases, searches performed by only 10% of the site’s total traffic made up nearly 40% of the companies overall revenue. Then we went into my 3 favorite methods for increasing conversions by improving the search experience. Infographic: Roadmap for a Trustworthy E-Commerce Website. Every contact a visitor has with an e-commerce website is an opportunity for a business to instill trust in the visitor. Here, we break down how a business can do that, at multiple points in a customer lifecycle. Click on the infographic below to view a larger version: View an enlarged version of this infographic » Click here to download a .pdf version of this infographic. What Makes Someone Leave A Website? The Infographic. Box It Up - The Rise of Subscription Commerce.

Subscription based ecommerce businesses (“subcom” for short) are on the rise. In a typical situation, a subcom business will send their customers (“the subscribers”) a box full of products on a regular basis. Very often these businesses try to attract customers with specific needs. Mixed Feelings - How To Cultivate Emotional Engagement In Web Design Infographic.

Psychology suggests that most people buy according to how they feel about a product (their emotions) rather than logic. Cultivating an emotional bond with your customers is important—and it’s becoming more difficult to do. If your website isn’t tuned to resonate with your audience’s emotions, you could be losing business. In this graphic, we’ll briefly explore how to best cultivate these emotions in your customers, and how these (and other factors) influence purchase decisions. We would like to thank @smashingmag and @jayehret for the inspiration! View an enlarged version of this Infographic » Click here to download a .pdf version of this infographic. How Mobile is Changing Business - Infographic. More people are shopping on mobile devices than ever before. Mobile Mania - The Growing Importance of Mobile Website Optimization. There’s no question that mobile devices have become a staple in everyday living around the world.

Now more than ever it’s important that websites be optimized for mobile devices. Mobile optimization can increase sales, generate more traffic, and boost customer engagement.