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January 27, 2010 Facebook and The Nielsen Company today announced that Nielsen BrandLift™, which uses the Facebook platform to measure the effectiveness of online brand advertising, is now available in the U.K. This is the latest component of Nielsen’s portfolio of advertising effectiveness solutions and marks the first product available outside the U.S. from Facebook’s and Nielsen’s global, multi-year strategic alliance . “Helping marketers measure the effectiveness of advertising using Facebook has been a priority for us and working with Nielsen helps us continue doing just that.
Facebook and Nielsen Launch BrandLift in the U.K. | Nielsen Wire – Mozilla Firefox
SoMe is a film about the rise (and fall?) of social media. Produced by web rabble-rouser and satirist, Loren Feldman , the film will feature Feldman’s signature puppet act (it will be cool, I promise) and interviews with and segments about web luminaries like: Julia Allison, Michael Arrington, Steve Ballmer, Henry Blodget, Chris Brogan, Robert Bruce, Paul Carr, Pete Cashmore, Brian Clark, Ron Conway, Henry Copland, Jay Cuthrell, Mike Daisey, Barry Diller, Jack Dorsey, Dan Farber, Steve Gillmor, Paul Graham, MC Hammer, Shel Israel, Andrew Jecklin, Steve Jobs, Kim Kardashian, Ashton Kutcher, Loic LeMeur, Jakob Lodwick
TechCrunch
TNW Apple • Matthew Panzarino • 47 minutes ago Over the last few days, reports from users of Apple’s new iPad have indicated that it runs warmer than its predecessor, the iPad 2. This was confirmed today by Consumer… What looked like a storm in a teacup on Twitter for Sqoot, ‘the daily deal API that helps developers add incremental value’, turned out to be a bad decision that… When Web 1.0 became Web 2.0 we lost something.
The Next Web | TNW is an International Source for Internet News,
Going Social Now
It is easy to forget that social media marketing has one critical challenge. You cannot scale it consistently. If your plan goes really well, it'll scale on its own. Similarly, if things go really badly your marketing efforts (much to your irritation) will probably scale too. However, there's never any guarantee as to why and when your social media marketing efforts will scale. If you're trying to reach a certain number of consumers in a certain way in a certain time period, you simply can't depend on organic social media to do so.
Fortune Tech: Technology blogs, news and analysis from Fortune M
FORTUNE -- Recent moves by both Google ( GOOG ) and the government seem to indicate that the search giant's future might be determined in Washington as much as in Mountain View. On Thursday, the Federal Trade Commission announced that it had hired a big legal gun for its investigation of Google on antitrust grounds, indicating that it is prepared to take the matter to court. Beth A. Wilkinson, formerly a Justice Department prosecutor, has been hired as an outside counsel, a move that calls to mind the government's hiring of David Boies for its antitrust case against Microsoft ( MSFT ) more than a decade ago -- the outcome of which, ironically, played a part in allowing companies like Google to thrive in succeeding years.