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Gap Reverts to Original Logo After Social Media Backlash

Gap has announced on its Facebook Page that it is scrapping its new logo design efforts, acquiescing to a torrent of criticism coming primarily from Facebook and Twitter users. Last week, Gap unveiled a new logo, one it called “a more contemporary, modern expression.” http://mashable.com/2010/10/11/gap-logo/

5 Most Engaged Brands in Social Media

http://mashable.com/2010/10/26/social-media-engaged-brands/ The Social Media for Business Leaders Series is supported by The Awareness Social Marketing Hub , an enterprise-grade application for marketers who manage multiple social channels. Learn more here . Engaging in social media is about being extremely open, creative and flexible.
http://mashable.com/2010/10/14/placecast-o2-partnership/

Starbucks and L’Oreal Test Location-Based SMS Coupons in UK

UK network provider O2 has partnered with location services platform Placecast to enable brands to automatically deliver targeted SMS and MMS to more than 1 million opted-in O2 customers based on their exact whereabouts.