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Gap Reverts to Original Logo After Social Media Backlash Gap has announced on its Facebook Page that it is scrapping its new logo design efforts, acquiescing to a torrent of criticism coming primarily from Facebook and Twitter users. Last week, Gap unveiled a new logo, one it called "a more contemporary, modern expression."
Twitter Goes Nuts for New Twitter, Britney-powered 'Glee' - Advertising Age - MediaWorks: What the Trend
Engaging in social media is about being extremely open, creative and flexible. To stay competitive online, brands need to be investing in social media as a way to extend themselves to their customers. While advertising and cultivating an image are still important, it's interaction that creates loyal customers.
Starbucks and L’Oreal Test Location-Based SMS Coupons in UK UK network provider O2 has partnered with location services platform Placecast to enable brands to automatically deliver targeted SMS and MMS to more than 1 million opted-in O2 customers based on their exact whereabouts.
And the No. 1 Reason to LOVE Twitter This Week Is... - Advertising Age - MediaWorks: What the Trend