How To Promote Your Brand To The Largest Markets In The World As individuals we sometimes assume that everyone does similiar things to us and we often forget that different cultures act and do things differently. This also applies to how we interact online and the choice and use of search engines and social media channels that are becoming part of our every day lives. These channels are increasingly being used by marketers to influence and spread their brand message by word of mouth (on the web this is sometimes called “World of Mouth”) which is one of the most powerful marketing mediums to spread buzz about your brand. The digital environment also provides companies with one of the lowest cost entry points to market globally with the least friction and the greatest leverage. So what media would you use and what digital channels would you employ to communicate in Asian countries like China, India and Japan with a combined population of over 2.61 billion.
Tom Smith is the founder of Trendstream, a company that specializes in providing research and consultancy on social media, web and mobile. He formerly worked as Head of Consumer Futures at Universal McCann. I recently wrote the post, “Why big brands struggle with social media” right here on Mashable. Unsurprisingly, it prompted lots of debate about the role for brands in the social media space. Why We All Benefit From Big Brands Being in Social Media
Smart Web Design Will Boost Your Brand Building The web isn't the only avenue for developing and building a successful brand, but it's increasingly becoming the most important for an array November 15, 2010 The web isn't the only avenue for developing and building a successful brand, but it's increasingly becoming the most important for an array of businesses big and small. Consumers considering a purchase now turn to the Internet like they would to a trusted confidante. Separate surveys this spring suggest that anywhere from 75 percent (Deloitte) to 97 percent (BIA/Kelsey Group) of consumers go online for product or company information before pulling the trigger.
The Top 10 Social Media Questions Ad Agency Clients are Asking Ad agencies need to understand what top questions their clients and prospective clients are asking about social media and be prepared to provide answers. Marketers are mostly new to social media. A significant 88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less. Michael Stelzner, author of the book, Writing White Papers: How to Capture Readers and Keep Them Engaged, commissioned a study that simply asked, “What question about marketing with social media do you most want answered?”