How To Promote Your Brand To The Largest Markets In The World. As individuals we sometimes assume that everyone does similiar things to us and we often forget that different cultures act and do things differently. This also applies to how we interact online and the choice and use of search engines and social media channels that are becoming part of our every day lives. These channels are increasingly being used by marketers to influence and spread their brand message by word of mouth (on the web this is sometimes called “World of Mouth”) which is one of the most powerful marketing mediums to spread buzz about your brand. The digital environment also provides companies with one of the lowest cost entry points to market globally with the least friction and the greatest leverage. So what media would you use and what digital channels would you employ to communicate in Asian countries like China, India and Japan with a combined population of over 2.61 billion.
Chinese Market Indian Market So what social media platforms are are gaining momentum in India. Why We All Benefit From Big Brands Being in Social Media. Tom Smith is the founder of Trendstream, a company that specializes in providing research and consultancy on social media, web and mobile. He formerly worked as Head of Consumer Futures at Universal McCann. I recently wrote the post, “Why big brands struggle with social media” right here on Mashable. Unsurprisingly, it prompted lots of debate about the role for brands in the social media space. There was, however, one line of thought that got me thinking. This was around the idea that big brands shouldn’t be active in social media, as the presence of big business will destroy the consumer driven spirit and purity of what the social revolution stands for.
Big brand involvement for some feels like a sellout. 8 Ways big brands benefit us 1. Prior to big brands coming into social media it was very difficult to interact with and provide feedback to an organization. 2. 3. 4. 5. 6. 7. 8. Embracing big brands in social media More brand resources from Mashable. Smart Web Design Will Boost Your Brand Building. The web isn't the only avenue for developing and building a successful brand, but it's increasingly becoming the most important for an array November 15, 2010 The web isn't the only avenue for developing and building a successful brand, but it's increasingly becoming the most important for an array of businesses big and small. Consumers considering a purchase now turn to the Internet like they would to a trusted confidante. Separate surveys this spring suggest that anywhere from 75 percent (Deloitte) to 97 percent (BIA/Kelsey Group) of consumers go online for product or company information before pulling the trigger.
More than ever, cultivating a powerful, credible and authoritative brand online is a critical element of long-term competition, no matter the field—and that's why the look, the feel and the focus of your website is so important. How couldn't it be? Consumers and the search engines alike reward strong branding. Win the First Impression War Color and the Call to Action. The Top 10 Social Media Questions Ad Agency Clients are Asking.