Ad Companies Face a Widening Talent Gap. “The kind of media buying that’s happening now is much more quantitative” Mr. Neumann said. “The agencies are staffed for qualitative.” Instead of coming up with one grand idea, new digitally adept workers in creative fields should be able to devise multiple ways to execute an idea. For example, a variety of Facebook ads can be devised, then tested on the fly to see which appeal to consumers, Mr.
Neumann said. The increasing ability for marketers to put specific ads in front of specific viewers at specific times, whether on mobile devices or personal computers, also creates a need for employees who can conceptualize and execute simultaneous concepts. Jennifer Seidel, the executive vice president for agency relations and membership at the American Association of Advertising Agencies, said agencies that were more general in their focus were having a harder time attracting talent with deep digital or quantitative skills. Ms. Facebook Officials Keep Quiet on Its Role in Revolts. 302 Found. How Dante Chinni's Patchwork Nation Applies to Marketing - AdAgeStat. BlackBerry Hunts for New U.S. Creative Shop, Faces Pressure From Android, IPhone - Advertising Age - Agency News.
Jeffbullas. I was discussing the changing landscape of the public relations market over coffee the other day with a couple of PR professionals and we got to chatting about how social media is changing their industry. One key point that they made is that with traditional print media the advertising and the message has to be booked months in advance. The challenge for marketers and PR is that in that time the message they want to put out could change because their competitors and the economy could have evolved drastically. What they liked was the ability of social media to get the message out in real time or tomorrow not months later. A real life example of how a company has adapted to this is Vail Resorts (A skiing resort conglomerate with sales of over $1 billion a year) where Rob Katz (CEO) and his team have taken control of its own public relations, advertising and Marketing in real time through social media.
Why did they do it? Decision? They also send out Is this the start of a paradigm shift? Now You Can Follow Stocks On Twitter. Stocks, Not People. I’ve got to admit it: When it comes to financial advice, I just don’t trust my friends. And I certainly don’t trust random people on Twitter or other social networks. I don’t think I am alone. Most social finance sites have yet to gain mainstream acceptance. Just look at the pivot kaChing just did by renaming itself Wealthfront (and focusing on professional money managers instead of amateurs who outperform.
It’s not that I think amateur investors are untrustworthy, it’s just that I don’t know who to trust. For that reason, among others (I don’t trade stocks), I haven’t really spent much time on StockTwits either. People on StockTwits use a convention similar to hashtags whenever they Tweet about a stock. Before now, StockTwits was about random and not-so-random people talking about stocks on Twitter. Following stocks instead of people changes the whole equation in my mind. Google beats Wall Street profit expectations. Stanford University's Unique Economic Engine. Just after World War II, Stanford University was struggling financially. It was land-rich but cash-poor, so its leaders had an idea: How about we create a new income source by using some of the land for industry? The Stanford Research Park, as it's now known, was the first of its kind in America.
Today, the 700-acre spread has 10 million square feet of commercial real estate that generates millions of dollars for the university each year. It's home to iconic tech brands such as Hewlett-Packard, one of the first tenants, and the banks, consultants, restaurants, and law firms that serve them. According to Mark Kindred, a Palo Alto -- based senior research analyst at the commercial real estate firm Jones Lang Lasalle, "It's the epicenter of Silicon Valley. " The park "has changed along with the rest of the valley," he notes, with three of its newest major tenants -- Facebook, Tesla, and Skype -- reflecting technology's evolution. 1. 650 Page Mill Rd. 3. 955-975 Page Mill Rd.
Brands. Your Followers Are No Measure of Your Influence - Advertising Age - Special Report: Influencers 2010. Advertisement. Ten Tips to Kick-Start Your Startup With Twitter. It seems like only a few months ago when I wasn’t sure if Twitter was relevant to my business, or if it would be a waste of time. Now I have over 280,000 followers on Twitter as StartupPro, and the business is fun as well as profitable. I’m now convinced that any entrepreneur can use it to kick-start their business, and build their brand as well.
First, I’ll try to answer the most common question I still get from business people “What is Twitter, really?” For business people, it’s a way to put out “sound bites” or tiny ads on the Internet, much like you see them in the mainstream media on TV, but without the cost, to your prime audience. Actually they are “txt bytes,” like cell phone text messages in length, and they are broadcast to all your followers, or directed at select recipients. People can respond in the same fashion with personal requests or general comments. The important responses are real “business leads.”