Biz, Adv, Brands, Mktg, SM Trends
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A talent gap is growing between the skills that many new advertising jobs require and the number of people who have those skills. The dilemma, one familiar to many industries across the country, is particularly acute for jobs that require hard-core quantitative, mathematical and technical skills. The talent pool, advertising technology company executives say, is not a deep one.
The social media giant finds itself under countervailing pressures after the uprisings in the Middle East. While it has become one of the primary tools for activists to mobilize protests and share information, Facebook does not want to be seen as picking sides for fear that some countries — like Syria, where it just gained a foothold — would impose restrictions on its use or more closely monitor users, according to some company executives who spoke on the condition of anonymity because they were discussing internal business. And Facebook does not want to alter its firm policy requiring users to sign up with their real identities.
Marketers know there's more to the U.S. than red states and blue states.
I was discussing the changing landscape of the public relations market over coffee the other day with a couple of PR professionals and we got to chatting about how social media is changing their industry. One key point that they made is that with traditional print media the advertising and the message has to be booked months in advance. The challenge for marketers and PR is that in that time the message they want to put out could change because their competitors and the economy could have evolved drastically. What they liked was the ability of social media to get the message out in real time or tomorrow not months later. A real life example of how a company has adapted to this is Vail Resorts (A skiing resort conglomerate with sales of over $1 billion a year) where Rob Katz (CEO) and his team have taken control of its own public relations, advertising and Marketing in real time through social media.
I’ve got to admit it: When it comes to financial advice, I just don’t trust my friends. And I certainly don’t trust random people on Twitter or other social networks. I don’t think I am alone. Most social finance sites have yet to gain mainstream acceptance. Just look at the pivot kaChing just did by renaming itself Wealthfront (and focusing on professional money managers instead of amateurs who outperform.
World War II, Stanford University was struggling financially.
It seems like only a few months ago when I wasn’t sure if Twitter was relevant to my business, or if it would be a waste of time. Now I have over 280,000 followers on Twitter as StartupPro, and the business is fun as well as profitable.