Is Klout's New +K Feature Extra Kreepy? There are hundreds of millions of people on Facebook and Twitter and a lot of people want to know who is more or less influential than others online regarding various topics. Klout is one of the best-known startups in this market (PeerIndex is another) and this week Klout has added a new feature: personal endorsements of people on topics they're influential on.
Called +K, the feature is an easy way to say, with a click, that a person has influenced you on something. I just endorsed RedBull's Andrew Nystrom on the topic of Social Media on Klout, because I value his opinion on the topic. Is this a good idea? Users of the new feature are allowed to allocate up to 5 +K points each day. Klout scores are the result of an extensive algorithm measuring your influence on other people online. Klout's been criticized, too, for quantifying human social interactions and turning a new world of egalitarian social media and democratized self-publishing into a hierarchal meritocracy.
You Might Have Klout, But What’s Your Kred? Reputation on the Internet is a tricky thing to measure. But with the rise of social media—with its retweets, likes, +1s, replies, and followers counts—companies are trying to keep score. If you are a big user of Twitter, you have probably checked out your Klout score or at least heard of it. Well, soon Klout will have a competitor called Kred. It is currently accepting sign-ups for a gradual rollout starting next week. Kred is the latest product from social data mining startup PeopleBrowsr. “We have been receiving the firehose since 2008,” says CEO Jodee Rich, referring to the full Twitter firehose, “indexing it since then. Every person or account on Twitter has a Kred score, which is made up of two parts: the influence score and the outreach score.
Kred also figures out which of 200 communities you belong to based on the information in your Twitter bio (which is not always a great description of who you are). So how is this different from Klout? Hadoop Data Analytics: 10 Reasons Why It's Important for Business - Linux and Open Source. By Chris Preimesberger | Posted 2011-07-01 Email Print Hadoop, the data analytics-for-huge-data-sets invention of Apache Chairman Doug Cutting that found its original home at Yahoo, made some big news this week at the fifth annual Hadoop Summit in Santa Clara, Calif. First, it was revealed that Hadoop officially—but not "spiritually"—will break away from Yahoo and be shepherded by a new VC-funded company called Hortonworks, named after the Dr. Seuss elephant character. Secondly, the Hadoop technology has gone from a science project to mainstream business in five years. Yahoo Creates Hortonworks to Lead Hadoop On June 29, Hortonworks (named after the Dr.
Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Marketing: Las Vegas Palms Hotel to Look at Klout Scores. Got Twitter? What's Your Influence Score. U.S. Paid Search Market Continues To Grow: Google Leads, Bing-Yahoo Competes. SearchIgnite, a provider of paid search optimization solutions which claims to manage more than $600 million in pay-per-click (PPC) spend annually, has released its latest report on the paid search market in the United States. According to the company, spend on paid search ads increased close to 6% year-over-year. Google commanded no less than 80.2% of all U.S. PPC ad spend in the third quarter, picking up 2 percentage points even compared to last quarter. And yet, SearchIgnite says early data coming out of the Bing-Yahoo alliance bodes well for Bing to become a viable competitor in the future.
Paid search spend in in the U.S. in the third quarter increased 5.8% year-over-year, compared with flat growth a year ago, adds SearchIgnite. Month-over-month shows that the growth is picking up, which bodes well for a strong Q4: July grew 4.9%, August 5.8% and September 6.7%. SuccessFactors Acquires YouCalc To Offer Cloud-Based Realtime Analytics Platform. Cloud-based software company SuccessFactors has just announced a recent acquisition—Danish company YouCalc, which lets business create and share custom reports and analytics on data from the cloud. Terms of the deal were not disclosed. Along with the acquisition, SuccessFactors is also debuting its Calculator In The Cloud platform, which leverages YouCalc’s technology.
Now the company’s business users can analyze data from the cloud in realtime for insight and predictions. The platform can analyze data from SuccessFactor’s BizX Suite as well as data from third party cloud-based applications. Users can also use the platform for simulations and “what-if” scenarios based on mash-ups of data from any cloud-based app. While the platform is launching today, Calculator in the Cloud has been beta tested by a number of enterprise companies, including McGraw-Hill.