Procter & Gamble Advice Site Is Aimed at Men. U.S. Online Advertising Expected to Grow 14 Percent in 2010. Online ad spending is expected to grow nearly 14 percent this year in the U.S. to $25.8 billion, according to a revised forecast by eMarketer. Its last forecast in May projected about 11 percent growth to $25.1 billion. The market research firm also expects U.S. online advertising to keep growing at double-digit rates through 2014, when it estimates the total will reach $40.5 billion.
Obviously, these estimates are moving targets, and will be revised again, but they do give a sense of where expectations lie today. eMarketer arrives at its numbers by looking at other research estimates and coming up with its own meta-estimate. As a percentage of total media spending, the online component will grow from 15.3 percent in 2010 to 21.5 percent in 2014 (based on total media spending of $168.5 billion in 2010 and $188.5 billion in 2014). Lump in the burgeoning growth of Groupon-style local advertising , and these estimates could end up looking too low.
Advertising: TrueView to Offer Ad-Viewing Options - Advertising Age - Digital. Burstly Lets Mobile App Developers Set Up Storefronts To Sell Their Own Ads. If you have a successful mobile application that’s reliant on advertising, then you obviously want to do everything you can to maximize how much revenue each ad unit is generating. One way to do that is to sell ads directly to clients instead of relying exclusively on big ad networks like AdMob.
The benefits are clear — advertisers can more directly hone in on the audience they want to reach, and developers can generally get a higher price for their ad space. But it also takes time and experience, which small development teams don’t have. That’s where Burstly comes in. Today, the company is launching a new Storefront feature that allows app developers to set up their own branded portal where advertisers can directly purchase placement in their apps. And to help launch the new feature, Burstly has teamed with a very popular app store developer: Newtoy, the company behind the hit game Words With Friends. Burstly is particularly excited about the platform’s geo-targeting features. Twitter to open to more advertisers after test.