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Google+ to Challenge Facebook in Business Brand Ads - Messaging and Collaboration
Though it's early days for Google+, the social network has shown signs of keen user engagement, according to statistics rattled off by none other than Google CEO Larry Page July 14 during the company's second-quarter earnings call. Google+ has over 10 million users and rising, as the search giant has reopened invites since July 10. Google+ users are sharing over 1 billion items each day. Moreover, users are clicking the +1 recommendation button 2.3 billion times a day. "We've been really excited about Google+ really improving the overall experience like how you would share in real life," Page said on the earnings call .
Procter & Gamble Advice Site Is Aimed at Men
A Web site created by the company for husbands and fathers offers articles with titles like “Conquering Sex Problems.” Among other things, the article advises men to take their time in bed. “If you want a hot woman who acts like a porn star in bed, you need to be prepared to spend some time getting her to that place,” suggests the site, ManoftheHouse.com . While the Internet is crowded with all kinds of sex advice, P.& G. — the maker of Pampers and Ivory soap and the nation’s largest advertiser — says it has found an untapped marketing opportunity for its products in the family man. Much of the popular sex advice for men, in publications like Maxim and GQ, is directed toward singles on the prowl, the company says.
Online ad spending is expected to grow nearly 14 percent this year in the U.S. to $25.8 billion, according to a revised forecast by eMarketer . Its last forecast in May projected about 11 percent growth to $25.1 billion. The market research firm also expects U.S. online advertising to keep growing at double-digit rates through 2014, when it estimates the total will reach $40.5 billion.
U.S. Online Advertising Expected to Grow 14 Percent in 2010
Burstly Lets Mobile App Developers Set Up Storefronts To Sell Their Own Ads
If you have a successful mobile application that’s reliant on advertising, then you obviously want to do everything you can to maximize how much revenue each ad unit is generating. One way to do that is to sell ads directly to clients instead of relying exclusively on big ad networks like AdMob. The benefits are clear — advertisers can more directly hone in on the audience they want to reach, and developers can generally get a higher price for their ad space. But it also takes time and experience, which small development teams don’t have. That’s where Burstly comes in.
Twitter to open to more advertisers after test
San Francisco micro-blogging company Twitter will include messages from more advertisers next month after a successful trial with brands including Starbucks, ESPN and Coca-Cola. "We've had upwards of 5 percent engagement with users" from the "promoted tweets" format that allows advertisers to display messages, Amanda Levy , Twitter's sales director, said in an interview in London on Friday. Twitter has assembled a sales team in recent months and Levy joined 10 weeks ago from San Francisco-based recommendation site Yelp. Social networking sites such as Twitter and Facebook are increasingly targeting marketers' ad budgets as a main source of revenue as the sites boast hundreds of millions of users. The benefit for marketers is instant access to target groups of customers with specific messages, offers and discounts.