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Structured data

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SEO Class for Web Developers: Google's Search Engine Optimization Tools. In our previous tutorials we've discussed the foundations of SEO, and you've learned the latest SEO techniques.

SEO Class for Web Developers: Google's Search Engine Optimization Tools

This week we'll show you some of the best SEO tools you can use to enhance your SEO rankings. Google Webmaster Tools As we mentioned previously, if you haven't used Google's Webmaster Tools, that's a great place to start. Webmaster Tools provides you with a number of resources that you really can't afford to live without. The first thing you'll need to do is to create a Google account (if you don't already have one). Once you have your account, and have added the Google tracking code, you will be presented with the data accumulated from your site.

Top search queries - Information about user search queries that have returned pages from your site. As you can see, Google Webmaster Tools provides a plethora of valuable information for web developers and website owners. Google Analytics Among the stats presented are: Visits - The number of visitors on your site within the last month. Providing Structured Data - Custom Search. This page shows you how to add the structured data that search operators depend on.

Providing Structured Data - Custom Search

Web pages are often filled with free form text, which is easy for humans to read but more difficult for computers to understand. Some web pages have information with greater structure that is easy to read, such as a page date embedded in the URL or title of the page, or machine-readable fields embedded in the HTML code. Google extracts a variety of structured data from web pages. This page describes the structured data types Google extracts that are available for use in Custom Snippets and Structured Search.

Overview When you are reading a webpage that sells a DVD, you can quickly figure out what the title is, what reviewers thought of the film, and how they rated it. Structured data formats are rules that standardize the structure and content of the webpage. Programmable Search Engine recognizes the following formats: Getting Started. Most webmasters are familiar with HTML tags on their pages.

Getting Started

Usually, HTML tags tell the browser how to display the information included in the tag. For example, <h1>Avatar</h1> tells the browser to display the text string "Avatar" in a heading 1 format. However, the HTML tag doesn't give any information about what that text string means—"Avatar" could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user. Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo! 1. 1a. Your web pages have an underlying meaning that people understand when they read the web pages. 1b. itemscope and itemtype Let's start with a concrete example.

To begin, identify the section of the page that is "about" the movie Avatar. Back to top 1d. Webmaster Tools - Structured Data -