Business benefits of web 2.0. The use of Web 2.0 in businesses. How companies are benefiting from Web 2.0: McKinsey Global Survey results. Over the past three years, we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them. This year, we sought to get a clear idea of whether companies are deriving measurable business benefits from their investments in the Web. Our findings indicate that they are. Podcast How companies are benefiting from Web 2.0: McKinsey Global Survey results Nearly 1,700 executives from around the world, across a range of industries and functional areas, responded to this year’s survey.
We asked them about the value they have realized from their Web 2.0 deployments in three main areas: within their organizations; externally, in their relations with customers; and in their dealings with suppliers, partners, and outside experts. This year, for the first time, we have consolidated the data from our Web 2.0 research into an interactive graphic (see Business and Web 2.0: An interactive feature).
Benefits of Web 2.0 How companies are using Web 2.0 Who benefits. The rise of the networked enterprise: Web 2.0 finds its payday. Every new technology has its skeptics. In the 1980s, many observers doubted that the broad use of information technologies such as enterprise resource planning (ERP) to remake processes would pay off in productivity improvements—indeed, the economist Robert Solow famously remarked, “You can see the computer age everywhere but in the productivity statistics.” Today, that sentiment has gravitated to Web 2.0 technologies.
Management is trying to understand if they are a passing fad or an enduring trend that will underwrite a new era of better corporate performance. Podcast The rise of the networked enterprise: Web 2.0 finds its payday McKinsey Global Institute senior fellow Michael Chui discusses how leaders can prepare for the new business environment as well as the latest results from McKinsey’s survey of global executives on their use of Web 2.0. New McKinsey research shows that a payday could be arriving faster than expected. The findings Web 2.0 technologies are now more widely used. Utilizing Web 2.0 in business. Web 2.0 tools Web 2.0 is a somewhat controversial term that is generally used to describe the shift in Web design and development patterns from static, singular, and flat Web pages to dynamic, interactive, and collaborative Web applications. For many, Web 2.0 is the most important collection of concepts when it comes to software and the Internet, but for others it is simply a product of marketing hype.
Some say that Web 2.0 ideas have been around since the mid-1990s and point to the likes of Amazon and Yahoo! , who have been providing services that boast the characteristics of so-called Web 2.0 services since 1995 (see Figure 1). The simple fact of the matter is, no matter what your take on the term and its concepts, it is important that you and your business are aware of it and know how to best use it. Figure 1. Amazon customer reviews and star ratings There's no denying that most Web 2.0 services have, until now, been mostly useful for consumers and small businesses.
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