Global Retailers Need Innovative Marketing Strategies to Attract New Consumers. One of the top priorities for retailers and consumer organizations is to attract new customers. Research suggests that having an effective localized marketing strategy is vital to achieving this objective. Every component of the retail marketing strategy that touches consumers, from packaging to website and advertising to customer service, can influence future purchase decisions. Global marketing strategies must feel local and personalized to engage with the savvy consumer today. This applies to attracting new customers, as well as retaining existing customers and increasing brand loyalty. In today’s day and age, we are faced with a reality that consumers rely heavily on new innovative technology like their smartphones and digital media for consumer product information, navigation, communication and entertainment.
Mobile is an important platform to reach consumers with marketing messages. Consumers are smart, informed and armed with technology of all shapes and sizes. Lauren. Retail trends Deloitte - soical influence, tv shopping (streaming catwalks), customer experience, delivery, personal commerce. The five disruptive forces changing the future of retail Technology has changed the way retailers and brands operate over the last decade, and the pace of change shows no sign of slowing. These are the five disruptors that we think will be next on the agenda for the industry: Internet of Things The IoT could affect retailers in many ways, including their customer proposition – whether this is selling connected products or developing automated services. Some retailers are using their stores to show customers what a smart home could look like, with the aim of inspiring and educating. Others are making an early start on developing the infrastructure and customer behaviour needed for a smart world.
Brands need to start the process of instilling a smart home-friendly mind set, so consumers get used to the idea of their fridge ordering their milk for them. Virtual reality Virtual reality has been of most use to marketers so far. Robots Robots are used throughout the retail supply chain. The Next Tech: Personalisation – perfecting customer service - next still not launching personalisation online. Personalisation is the new loyalty programme - also to improve how a company operates through personalisation trend. Essential eCommerce takes a deep-dive look into how Monetate is helping retailers personalise the shopping experience for on and offline customers. Everyone likes the personal touch. Whether it is the local barista remembering your morning coffee order, or a website suggesting a top to go with the jeans you bought last month. Today, offering a service which is special and thoughtful makes retailers stand out from the crowd. And according to Spencer Izard, head of Europe at IDC Retail Insights, personalisation will be the next loyalty programme.
He believes personalisation has the potential for retailers, to not just understand customers – and in turn improve profits – but to optimise the way they operate as a business. "To establish the foundation required to realise the benefits of personalisation it is essential for a retailer to focus on providing high quality digital product information across both online and in-store to both staff and consumers. Marketing currency Helly Hansen Monetate. Top 4 Retail personalisation trends - customer innovations, real time interaction, personalisation showrooming, store ads. Digital marketing offers the tantalising prospect of moving away from untargeted broadcast adverts that are seen by anyone and everyone and only work on a tiny percentage, and instead focus on laser targeted campaigns which show your ads only to the exact kind of people that will be interested in buying your product, exactly when they are mostly likely to be interested in buying it.
These trends, which have shaped digital advertising over the past five years, are primarily about using data to offer a personalised selection of ads to consumers based on their personal information, preferences and purchase history. This technique has disrupted the digital advertising industry, and is in the process of doing the same to retail, as personalisation will dominate retail in 2017. 1. Persona driven customer innovations The customer has to be at the center of personalisation in retail. 2. 3. 4. Conclusion The one thing that links all these trends is data. Consumers want brands to think ahead and long term. Retain consumer loyalty through respecting peoples technology privacy. Brands focusing on instore technology experiences.
Generation Z want visual-first platforms to connect (emojis,videos) than social media. Embrace individuality through products. Selfridges lifted by online sales and personalisation trend. MySale turnaround more than doubles UK revenue - invested in technology for customers and building relationships.