101 B2B Marketing Clichés - IAS B2B Marketing | Home. A Very ‘Pinterest’-ing Idea. If I had a dollar for every time I wanted to put a virtual post-it on a website/image/link/idea/design/whatever, I’d be on my tropical island and not writing this blog post. Sound familiar? Finally, someone invented a service to help us curate our content into one semi-sensical place. Meet your new best friend, Pinterest. Pinterest is, as stated by Pinterest.com, “a virtual pinboard — a place where you can create collections of things you love and ‘follow’ collections created by people with great taste.” I couldn’t have said it better, especially that “great taste” part.
Easy to use, easy to categorize, easy to give credit where credit is due. Who’s using Pinterest? Here’s a peek at their age demographics: And the income demographics: Based on this, what can you expect to find on Pinterest? Wedding boards to save the images of bouquets, wedding dresses, bridesmaids gifts, seating cards, etc. Food boards to save recipes, meals to try, table spreads, or plating ideas. Cute animal boards. Is Your University Using Twitter to Its Fullest Potential?
Last summer I did research for my independent study project in graduate school that resulted in “The Use of Social Media in Higher Education for Marketing and Communication: A Guide for Professionals in Higher Education.” The research was largely done in June and July 2008. During this time, very few universities were actively using Twitter. When I did that research, I concluded: We haven’t found a definitive way to use Twitter for marketing in higher education yet.
Some have suggested it can be used in conjunction with other social media tools, such as student bloggers also having Twitter accounts they update more often than their blogs, to serve as another tool to promote their new blog entries. Others have suggested it can be used in emergency situations, such as the shootings that happened at Virginia Tech (Swartzfager 2007), or using it in place of a live chat service for recruitment (Wilburn 2008). But, there is so much more that can be done to use Twitter in a less robotic way. Talking Tourism. Blogs Wane as the Young Drift to Sites Like Twitter. CGS VirtualEvents365- Virtual Exhibitions | Virtual Trade Fair | Online Job Fairs. Geolocation, Geolocation, Geolocation | Social Media DIY Workshop. If your business relies on walk-in customers, you can now use social media tools to find local customers on the internet. Thanks to smart cell phones and the growing dependence on the mobile internet, it’s easier than ever to find people in your neighborhood online.
Before You Start: You have a business that relies on walk-in business.Learning Level: 1 | Social Media BasicsArticle Last Updated: Saturday, August 11, 2012 Geolocation Means Business Social media is turning the world upside down. Cell Phones And The Internet In the early days of the internet, businesses grew because they could reach out to customers in distant locations through an online connection. The reason for this change?
Geolocation Services Your business has an opportunity now to jump into the social media tools that use geolocation to help local customers. Get your business listed on Google Maps. Want to learn more about the check-in services? Your turn: Are you already aware of these check-in social media tools? SEO & Content Marketing - #seochat with Lee Odden. Last night I had the privilege of being the guest on #seochat – a fairly new but very active Twitter Chat that happens on Thursday nights at 8pm CT. Twitter chats are familiar territory and can be very engaging, especially when they’re as well run as #seochat. Thanks to @Dan_Patterson for inviting me. You can read the whole transcript of our discussion on SEO and Content Marketing here.
Besides the host being organized, one of the keys to a successful Twitter Chat is the prep done by the guest. Time goes by insanely fast when 10, 20 or a few hundred people are all tweeting to the same hashtag at the same time. I received questions in advance from Dan and then took the time to construct Twitter friendly replies in a text document including stats and links to supporting resources. Below are my prep notes on the topic of Content Marketing and SEO.
Q1: What are the most effective forms of content marketing? The answer to “best content marketing” isn’t a silver bullet. Networking is key. Facebook is a Ponzi Scheme :: Joseph Perla. Now that you know what a Ponzi scheme is, I will tell you how and why Facebook is like a Ponzi Scheme. The argument is similar to how Paul Graham describes that Yahoo was a ponzi scheme in 1998. Facebook posts huge revenues. In fact, recent reports are that Facebook is very profitable. This boosts both their respect in the world and their valuation. However, these returns, while real, are unsustainable. They exist and are sustained in the same manner that Ponzi schemes are. Facebook is a Ponzi Scheme. Have you ever bought a Facebook ad? People go to Facebook to interact with their friends. But, then, how is Facebook so profitable? Because of Facebook's presumed success, many small, medium, and large businesses individually and in turn experiment with Facebook ads.
Eventually, though, and this might take a long time, but it is finite, everyone will have tried Facebook ads and know that they are useless. Social Media Goes Mainstream in 2010 – Now What? By Matt Keough, Senior Account Executive Complete the form and we will contact you shortly with more information. We respect your privacy. Your information will never be shared and you may unsubscribe at any time. The movie "The Social Network" became big box office not only because it was an excellent movie, but also because enough people were familiar with Facebook. Mark Zuckerberg, one of Facebook's founders, was the subject of a recent "60 Minutes" profile where he demonstrated the updated user profile page. Popular culture references aside, Facebook is ranked as the top-visited site on the Internet by Google AdPlanner.
Facebook has made several changes to Facebook Pages, the official pages associated with businesses, and these changes offer opportunities to use Facebook as part of their marketing mix while maintaining a uniform brand identity. Although not in the Top 20 as far as visits, another social media site that grew in 2010 is LinkedIn. A Look Ahead ... Hotel Bookings Migrate From Web Sites To Facebook & iPhones. Resulting from more and more hotels guests using smartphones and referring to Facebook for their travel needs, a select number of social media savvy hotels are developing booking widgets to extend reach beyond their Web sites.
Up till now, the only place to book a hotel room online was at the hotel's Web site or through an Online Travel Agency (OTA). Now hotels can engage customers via Facebook applications and iPhones. Trump Hotel Collection The Trump Hotel Collection recently expanded its social networking presence to provide another avenue for bookings with a customized Facebook page. Trump Hotels booking widget on FacebookAs seen here, Trump's Facebook page has installed a booking widget front and center. This is an example of magnetic marketing (see "Magnetic Marketing In Social Media Pushes Past Push-Pull Marketing"), where a social networking platform like Facebook becomes the conduit for connecting people with the right information at the right time. OTA (Online Travel Agencies) Facebook SEO: 5 Ways To Improve Your Facebook SEO.
With reports that Facebook sees more traffic than Google, it makes sense that many SMB owners are getting serious about setting up shop on the hip social networking site. Facebook pages are often being used in lieu of a real Web site (which I’d caution against) or as a business’ second home on the Web. With all the opportunities that Facebook provides for small business owners, it’s important that you take the proper steps to increase your SEO efforts on the site. After all, if no one can find them, then do they really even exist?
Give it a keyword-rich name And by “keyword-rich”, I mean to use the name of your business. Be smart about your vanity URL A few months ago Facebook opened up the opportunity for users to claim “vanity URLs” for their Facebook pages. When you’re selecting your vanity URL, again keep in mind that the name you choose essentially becomes your URL. Use the Static FBML app to custom tab (landing page) Utilize the About box & Info tab Build Links To It. Milestone Internet Marketing August 2009 eNewsletter. Social Media Measurement: How Do We Measure ROI from Social Media? Rather than measuring ROI, think of social media strategy as a way to improve customer relationship, counter negative publicity, generate website traffic, and increase brand awareness. This type of marketing strategy is a multi-way dialog – company talks to customers, customers talk to company, and perhaps most importantly – customers talk to each other.
It’s very different than the old way of marketing because it’s softer and seeks to create an image for the company in the mind of the customers. Nevertheless, business owners still need to be able to determine whether or not social media strategy is making an impact on the company, whether it’s company reputation, customer relationship, conversations/discussions, traffic, or SEO ranking. Here are a few free tools that can help to measure social media channels.
Blogpulse – This is great for finding blogs that are talking about your company. ————————————————————————– Contributed by: Thanika Smavatkul, Milestone Internet Marketing.