Every now and then I’m approached by design students and clients asking me to critique their logos. While I’m not particularly fond of critiquing anyone’s work, especially when it’s hard to find something positive to say, I’m happy to help students raise their game and charge a consultancy fee to any client looking for a professional opinion. Specializing in the creation of identities allows me to easily identify —no pun intended — a pattern of common mistakes designers make when creating logos. Some are downright bad, and should be avoided at all costs, while others can be overlooked depending on the peculiarities of the project. This list contains some of the most common mistakes I have seen in my design career.