Geschäftsprozessmanagement mit SAP NetWeaver Business Process Management (BPM) 2012 PAX East - Educating Through Play: The Future of American Education. Ian Bogost on Serious Games (full) Gamification is Bullshit. Comments (149) Want to comment on your site? The trackback URL is Seemed over the top until i heard some gamification proponents speak. i still think creating participant structures that correspond to real world actions 1) will be done, and 2) can be done in more humane, just, and pleasurable ways. As an educator, I do this all the time (of course, as do you). However, I'm kind of surprised how much of this is happening and the amount of cultural currency it's gaining. Thank you so much for this. Thanks for this. Great point and sane argument, but I'd like to know how can we assess game structures (or any structure at all): what make games games? Thanks for this. Even though gamification is bullshit in the primary way the term is being utilized, and businesses are being exploited by it, if even a few companies develop more delightful and enjoyable experiences without compromising the core value of their offering, it could be good.
Also, P.T. >bookmark. Nicole Lazzaro | Founder and President, XEODesign. Nicole Lazzaro, Founder and President of XEODesign, Inc., has twenty years of expertise in Player Experience Design (PXD) for mass-market entertainment products. Voted by Gamasutra as one of the Top 20 women working in video games, and cited by Wired, Fast Company, CNET, ABC News, The Hollywood Reporter, and Red Herring, her clients include Sony, EA, Ubisoft, Sega, PlayFirst, The Cartoon Network, Disney, Lucas Arts, Nickelodeon, LeapFrog, Mattel, Monolith, Xfire, D.I.C.E, Leap Frog, Ugobe, The Learning Company, Broderbund, Roxio, Cisco, Go Pets, Sierra Online, and Maxis. She has an undergraduate degree in Psychology from Stanford University, where she also studied film making and computer programming. Terra Nova. For the Win: What Businesses are Learning from the World of Games.
How Game Thinking Can Revolutionize Your Business. Gamification in Enterprise Technology. Motivating Employees: Gamification at Work. The research has shown that employees (and people in general) are motivated by autonomy, mastery, purpose, progress and recognition, yet most jobs are severely lacking on all counts. Games, on the other hand, provide all of the above, and through them get people leaning forward, engaged, and working individually and collectively toward their goals. In this session we’ll discuss how to leverage game mechanics in the workplace to motivate your employees around sales, recognition, business transformation, health & wellness, training, and overall job performance.
We’ll also discuss how companies have successfully “flipped the bit” that turns work into play, and conversely, from play into work. Join us for this deep dive into enterprise gamification programs and come away with ideas that you can apply in your own workplace. Molly KittleVP Digital StrategyBunchball. The Gaming Industry, Gamification, and Work. Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks. Michael was voted a 2010 Influential Leader by CRM Magazine for his work on predictive social analytics and its application to Social CRM.He's a regular blogger on the Lithosphere's Building Community blog and previously wrote in the Analytic Science blog.
You can follow him on Twitter or Google+. A quick announcement before I begin today. I am honored to have been invited to speak at the Gamification Summit, Sept 15-16, 2011. I will be talking about the behavioral psychology of gamification and the evaluative framework that has emerged. Last time I summarized the debate at Wharton’s Gamification Symposium over “What is gamification?” Q3: What can we learn from the gaming scholarship and the gaming industry to develop effective gamification? There is a great deal of literature about our intrinsic motivations. Let's Play: To Keep Gen Y Staffers, Gamify Their Work. Gamification Can Work — Just Don’t Hire A Game Designer. Editor’s note: Rajat Paharia is the founder of Bunchball, a provider of online gamification solutions. Follow him on Twitter @rajatrocks.
Gartner recently issued a press release that made the following provocative assertion: “Gamification is currently being driven by novelty and hype. Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design.” While the rest of the release discusses the various ways that gamification can effectively be used to drive behavior change, skill development, and innovation, the only thing that sticks in most readers’ minds is, “80 percent of gamification will fail.”
First off, there is still a misconception about what gamification is, and the prefix “game” probably doesn’t help. User Activity As A Motivator Like anything else, gamification can be done well and it can be done poorly. Yes, Poor Gamification Design Leads To Failure Do you know what game designers do?