Know-Your-File-Types.jpg (JPEG Image, 750 × 6571 pixels) - Scaled (15%) Top 10 Re-Brand Disasters of All Time. Most of the time, rebranding (changing your logo or tag phrase) is a waste of time and money. Customers usually don't care about that stuff and or the marketing gibberish (like "distinctive typographic treatment") used to justify it. Furthermore, rebranding can be hugely expensive. It's not unusual for a large company to spend many millions of dollars on a rebranding effort.
As I said, usually a rebrand is just how marketers navel-gaze, but some rebrands are so egregiously bad that they drive customers away or make them angry. Recently, the company MadeByOomph sent me a list of disastrous rebrands, which I used as inputs to my top 10 list below. BP redesigned its logo so that the company might appear more ecofriendly. Naturally, nobody noticed until BP was responsible for the largest oil spill of all time. 2. Esurance's Erin character was a viral sensation when Allstate bought the company. 3. 4. 5. Kraft Foods' original logo was a globally recognized icon. 6. 7. 8. 9. 10.
Facebook users prefer pets and photographers to banks and tech | Marketing Pilgrim. There are marketers who swear that Facebook is the key to staying in touch with customers and others who think Facebook is a waste of time. Believe it or not, both are right. As you’ll see from this new infographic by Cool Tabs, it all depends on who and where you are. Cool Tabs makes apps and widgets that you can put on your Facebook pages to increase engagement and attract new followers. They also offer a performance check-up service and it’s that data that led to these results. Most Engaging Categories It’s nice to have followers but it’s better when your followers actually engage with your posts. Cool Tabs found that people were more engaged with pet posts than any other category. Photographers were also the big winner for overall reach.
Sporting Events had the best organic reach and record labels had the highest viral reach. On the other end of the scale are banks and financial institutions with organic reach of only 4.5% and 2.28% for viral reach. Negative Nellies. 35 SEO Copywriting Tips for Rocking Content. SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising.
But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. After all, what is the point of getting prospects to pages that do not serve a purpose? To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. We have also included a number of resources for writers and marketers. Bookmark, share, and enjoy! 1. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. 2. 3. Really want people to read your articles?
4. Save time and still get clicks. 5. 6. 7. 8. 9. 10. 11. 7 Reasons Why Your Content Isn’t Connecting With Millennials [INFOGRAPHIC] Did you know that by the year 2020 millennials will control more than $1.4 trillion in spending power? So how do you reach them? Almost two-thirds (62 percent) of millennials say that online content makes them feel more connected to a brand, but only 32 percent find today’s brand communications helpful. So you have to try a little harder. 64 percent of millennials respond positively to content that is tailored to their cultural interests, and about one-third (31 percent) say that they are more likely to buy from a brand if it delivers interesting content that teaches them something. Two in five millennials will abandon content if it’s too long, and 70 precent say that their main reason for sharing content is that it makes them laugh.
Check the visual below for an absolute wealth of statistics, facts and figures that will help your brand connect with millennials, which comes courtesy of NewsCred. (Source: NewsCred.) The Cost Of A Logo. With the highly controversial London 2012 Olympic logo soon to be gone from our billboards and television screens once and for all, we decided to take a look at some other well-known logos and find out exactly how much their respective creative agencies charged for them. Of course, the worth of a logo is a famously hard thing to determine. The very fact that a simple or low-key design often works far better than something intricate or brightly coloured means traditional methods for calculating how much to charge - using things like time and experience - are often thrown out the window.
As such, some of the most famous logos of all time have been commissioned for next to nothing, while astronomical sums have been paid for designs most people wouldn't think about twice (not that that's necessarily a bad thing). So here you have it, a run down of logos, spanning a price spectrum of $0 to $211 million USD. 8 Questions To Ask Before Buying A Business - In Photos: 8 Questions To Ask Before Buying A Business. The 7 Consistent Routines of Geniuses. 5 Women Entrepreneurs You Probably Don't Know About--but Should. 14 Must-Have Metrics for Digital Marketing. I ran across this list of the 14 must-have metrics for digital marketing in researching a recent post, so I thought I’d share it with you. The infographic from Digital Marketing Philippines breaks down metrics into traffic building metrics, conversion metrics, and revenue metrics.
Today, we’ll only have time to get through traffic building metrics. Let’s dive right in. 14 must-have metrics Traffic generation For most online businesses, getting folks to your site is the first step in conversion. Whether you’re doing lead generation, online sales, driving customers to your brick and mortar stores, or just collecting emails for future marketing campaigns, getting folks to your website is often a necessary element. Recommended for YouWebcast: Why Sales Enablement Should Be a Priority for You: Increase Sales Quota Attainment by 50% Hence, you want to understand how folks find your website and how effective you are at driving folks to the website.
Must-have metrics #1: Page views and unique visitors. What everyone can learn from Richard Branson's morning routine. Richard Branson. Beawiharta/Reuters Google "Richard Branson" and "success" and you get over 1.4 million results. Yes, million. It’s no small wonder, since he is the only entrepreneur to have built eight separate billion-dollar companies starting with Virgin in 1970 at the age of 20. Now, just under a half-century later, he has climbed his way to number 330 on Forbes’ list of The World’s Billionaires (ranking #12 in the U.K.) with a reported net worth of about $5 billion.
Want to know what one of his secret weapons is? In a post on Virgin.com, Branson explained the reasons why he wakes up early and discussed some of the benefits of having a consistent morning routine: "Over my 50 years in business I have learned that if I rise early I can achieve so much more in a day, and therefore in life. " Here’s a breakdown of what Sir Richard does each day and ideas for you to create your own perfect morning routine … and maybe even wind up joining him on that Forbes’ list I mentioned earlier. 5 Essential Traction Analytics for Startups | by @ryanbattles. “Growing your business without tracking your marketing performance is like driving with both hands over your eyes.” – Hiten Shah, Co-founder of KISSmetrics Analytics helps your business determine what is working well, and what needs to be improved.
We can always go off of a hunch, but the real power comes when we know the hard data behind our marketing efforts, and can make informed decisions that improve our business over and over. Ruben Gamez, Founder of Bidsketch states: I’m often surprised by how many things I try that should work, but don’t. This has taught me that moving forward on my assumptions (without validating them with data) can be a huge mistake. Because we track our marketing efforts, we haven’t been fooled when we’ve seen fewer conversions turn into more paying customers (which has happened more than once). Seasoned entrepreneurs know just how important analytics are in growing your business. 2-Sentence Summary of the Lean Startup Where to Find Analytical Data 1. 2. 3. 4. 5. 9 Marketing Mistakes That Cost Your Business Money. February 5,2015 By Sarah Ware, Markerly I’ve had the pleasure of working with nearly a hundred companies so far on advertising and marketing initiatives. My client base ranges from Fortune 500 to cool new startups ready to take on the world.
While marketing and advertising for these companies I’ve started to notice many common questions and actions that have had negative effects on the bottom line. When we are evaluating whether or not our services are the right fit for our clients, here are the questions that we ask to make sure that we can deliver, and are on the same page when campaigns go live. 1. Often I’m asked how much money a certain marketing method will make for a client. Often early stage companies haven’t had the opportunity to test different methods of acquiring customers or users, so they are not sure. 2. This is another question that you need to be able to answer. 3. A top funnel approach is sending new people to your site. 4. Everyone is used to display advertisements. 5.
The 20 Best Marketing Infographics of 2012 - VR Marketing Blog. Compelling imagery and visual design ruled marketing in 2012. Never before have pictures and images been so important for igniting engagement in your social media, email, and content marketing campaigns/strategies. With that, the popularity of infographics (information graphics) has also taken the marketing world by storm, and it’s easy to [literally] see why. Infographics are chock full of interesting stats, actionable items and a plethora of knowledge all wrapped up in a pretty package that’s ridiculously easy to share – A marketers dream!
Let’s take a look at 20 of the best marketing infographics of 2012: Psst…Want to make an infographic of your own? Social Media:“Like Us!” How Much Time, Money Do Small Businesses Spend on Social Media? The Power of Pinterest; Internet Marketing Inc. How LinkedIn Works; InfographicLabs The ROI of Social Media – Is Social Media Marketing Effective? Blogging:12 Things to Do After You’ve Written a Blog Post; DivvyHQ The Anatomy of Content Marketing; Content+ 12 Reasons to Start Shooting Video Today. The 6 Productivity Secrets Of The World's Best CEOs. Everyone has the same amount of time in a day, yet some people can be amazingly productive while others struggle just to keep up. What’s the difference and how can you elevate your productivity by 3, 5 or even 20x?
The good news about being productive is that it’s a skill you can learn and get better at with practice. Just like anything, though, it requires discipline and a willingness to improve. By analyzing how the world’s best CEOs get more done in a day than anyone else, I’ve put together a list of 6 productivity secrets you can start using today to dramatically improve the efficiency of your life – both professionally and personally. #1 – Use your calendar like your life depends on it What’s the number one mistake made by people who are busy but not productive? Think of your calendar as the center of your life.
Pencil those in first and make them repeating events that are blocked out in your calendar every week. . #2 – Only check email at specific times of the day Rob Finnick. 9 Actionable Presentation Tips That’ll Make You Stand Out. Chances are your presentations are designed to generate leads, produce sales, convey ideas, educate people, or get them to make a decision. But whatever your goal is, you’ll never succeed at reaching it if you can’t create effective presentations that have clear objectives and create value for your audience. To show you how you can create great PowerPoint presentations, this infographic by PPTPOP breaks down all the steps you need to follow. [Click here for full size version] Embed This Image On Your Site (copy code below): <div style="clear:both"><a href=" src=" title="9 Actionable Presentation Tips That’ll Make You Stand Out" alt="9 Actionable Presentation Tips That’ll Make You Stand Out" border="0" /></a></div><div>Courtesy of: <a href=" Journal</a></div>
7 Common Design Mistakes That Clients Love (and how to fight back) 1. Scrimping on photography The problem: For some reason, lots of clients will happily pay for hours and hours of a designer's time, printing costs, etc., etc., but they'll freak out when it comes time to pay for photography. Either they'll want to avoid using it altogether, or they'll send you a bunch of lame images from their marketing department. Of course, not every project needs photos. (Image courtesy of Crestock's Daily Worst submitted images) How to fight back: Tug at their heartstrings so they'll open the purse strings. 2. The problem: Seriously people, do we really still have to talk about these? How to fight back: Drop some stats on them. 3. The problem: The average client seems to have never heard the old adage: less is more.
How to fight back: Ask them what they want the design to accomplish, not what it should contain. The "Long Neck Theory" by Gerry McGovern states that every website has a very short list of "killer tasks" that visitors to the site want to accomplish. 4. 5 Ways Stores Use Science to Trick You Into Buying Crap. #2. You Can't Comprehend Numbers The headlines after Steve Jobs unveiled the iPad mostly focused on how inexpensive it was. Only $499! That's a good price for a ... ... wait -- for a what?
The thing didn't exist before that day. Also, why are we still doing the $_99 thing on our prices? Source Actually, no. Humans are really bad with numbers, and it manifests itself in a whole bunch of different ways in the world of retail. By the time you actually own this place the roof will have burrito stains. So when it comes to setting prices, sellers know that it's mostly up to them to frame for us what the price should be. As for the iPad's pleasant surprise price of $499? Why It Works: Picture three golf balls, lined up in a row. Now picture a box full of 4,258 golf balls. Not only can you not see in your head what 4,258 balls looks like, you probably don't even have a ballpark idea of how big of a box it would take. The $499 vs $500 thing is a perfect example.
Hooray for ignorance! #1. 11 Simple Tips For Having Great Meetings From Some Of The World's Most Productive People.