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7 Tips for Succeeding as a Social Media Strategist. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward.

In the past few years, the social media marketing role has become increasingly present, leading the way to more strategic social media programs. Enter the social media strategist. Jeremiah Owyang, an industry analyst at Altimeter Group, a digital strategy consulting firm, recently spoke at the Word of Mouth Marketing Association Summit about the career path of the corporate social strategist, touching on current responsibilities and challenges, as well as the future of the role. 1.

Be Proactive, Not Reactive Owyang pointed to a funny, but oh-so-true anecdote that happened while he was collecting research for this study. 2. 3. 10 Smart Ways to Use Social Media in Your Job Search. Planning a social media strategy? Then try this. « 'If only we'd thought of that' Posted by Richard Pentin on September 25, 2010 This fabulous chart by Advanced Human Technologies Group really struck a chord with me.

Not only does it beautifully explain the process one needs to go through to develop a social media strategy but it also made me realise just how much I need to brush up on my powerpoint skills! You can download a copy of this Social Media Strategy Framework here. (Discovered via Frank Striefler) Like this: Like Loading... Enhance Your Job Search with Social Media. Why More of Your Employees Should Be On Twitter, Facebook and LinkedIn ... How Social Media Drives New Business: Six Case Studies. Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare.

The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons. And while major brands like Starbucks, Virgin, and Levi’s have been participating in the social web for some time now, the rate of adoption among small businesses is increasing too. According to a recent University of Maryland study, social media adoption by small businesses has doubled from 12% to 24% in the last year.

But as these businesses look to Facebook and Twitter to connect with customers, many are finding that some strategies work and some do not produce results. The Creme Brulee Man: Food from street carts have become a foodie favorite for San Franciscans. The other use of Twitter for Kimball is to tell people what flavor of creme brulee he is serving in a given day. Dr. Marketing Melodie. Five Steps for Consumer Brands to Earn Social Currency. Four Ways to Find Out if Your Customers Are Active With Social Media ... For many companies, the conversation has shifted from “why” or “should” we do social media, to “where” and “how” social media should be done.

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated, because there really is no benefit in beating your customers to the punch. Companies should follow, not lead, their customers across the social web. At conferences, I’m often asked something along these lines: “My boss thinks none of our customers are on Facebook, but I think they are.

What do I do?” Here are 4 ways to find out where your customers are in social media: #1: Hire a Spy Update: Since the publication of this article Flowtown no longer offers these services. Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. Flowtown is perfect for small- and medium-sized businesses (see my review here) . #2: Ask #3: Email Behavior #4: Gmail Stalking Are you a social media detective? 5 Small Business Social Media Success Stories. A recent study conducted by the University of Maryland's Smith School of Business showed that nearly one in five small business owners are integrating social media into their business processes, and that technology adoption rates in the U.S. among small businesses have doubled in the past year from 12% to 24%.

Whether your business is ahead of the curve or looking to catch up, small businesses on both sides of the track can learn from the success stories of others. Here's a list of five companies that are kicking tail and taking names while staying on top of their social media efforts. 1. Emerson Salon Creates a New Business Model In 2008, when co-owners Matt Buchan and Alex Garcia decided to buy and makeover a hair salon in Seattle, Washington, which they renamed Emerson Salon after Ralph Waldo Emerson, they decided that the Internet would be an important focus for their business. 2. If there's a cupcake bakery out there with an knack for social media, it's Butter Lane. 3. 4. 5.

Quick Tips - Value Transferance. How to Measure Social Media Marketing Performance. Early efforts in social media marketing have created a tremendous amount of buzz and interest, but surprisingly few case studies focus on monetization. A recent study by Ketchum and Nielsen shows the number-one activity of social media users (online or offline) is reading blogs – even above TV! So it’s clear that social media is here to stay, and accountable programs must be created to deliver performance and ROI. Here are 3 steps to help you get started: #1: Define Key Performance Indicators (KPIs) and Measure Against Them In order to hold any marketing channel accountable, there first must be a framework of metrics that can be tracked, compared to a benchmark (industry or prior program performance) and analyzed over time.

Expanded Reach to New Audiences Reach refers to the additional impressions that social channels provide to a program. Influencer Sharing Behavior All influencers are not created equal. Conversions and Monetization #2: Create Predictable Results With Targeting. Social Media Revolution 2 (Refresh) « Socialnomics – Social Media Blog. Socialnomics: How Social Media Transforms the Way We Live and Do Business By Erik Qualman It’s amazing how fast the world of social media moves! As many of the statistics from the original Social Media video have changed, I took a moment to refresh the video with a few new statistics and graphics. Thanks to all of you for your support in making the first Social Media Revolution and Social Media ROI videos such a huge success and I hope that you enjoy this refresh! Stats from Video (sources listed below by corresponding #) Social Media Statistics: Below are the sources I used to compile this video.

A huge thanks to all below: To watch videos with millions of YouTube views and deservedly so, please check out Karl Fisch and Scott McCleod’s Did You Know? Also, if you haven’t seen Marta Kagan’s “What The F**K is Social Media” presentation, it’s amazing! Socialnomics Fall 2009. iKnow Is A Social Learning Platform That Can Really Make You Smarter. Opens API. Although the world market for e-learning is estimated to top $52 billion in 2010 (in 2007, revenues exceeded the $17-billion mark in the US alone), it’s still quite hard to find good resources for education and training in the Web 2.0 space.

It seems that so far, the e-learning industry as a whole focuses on applications for enterprises and educational institutions. But now there is a new player in town: iKnow! , which calls itself an intelligent social learning platform, initially offers a number of English vocabulary extension, SAT preparation and Japanese language courses, but more content will be added in the near future. Tokyo-based Cerego actually started the beta version (in Japanese only) in October 2007 with English courses for Japanese people, now counting more than 280,000 users in Nippon alone. iKnow saw 350,000 unique visitors in September 2008, up 40% from just two months prior in July 2008.

Acceleration of knowledge acquisition through creating and sharing content. Why the Library of Congress cares about archiving our tweets. "Happiness is knowing yourself, loving yourself, and being yourself, F**** anyone who doesn't get you""Surprising. Obama did not claim Beck, Hannity, Limbaugh as dependents even though their income totally dependent on him. ""If queue numbers in the Store are correct, Blizzard is making over half a million dollars an hour on the Celestial Steed. " The US government is paying good money to archive tweets such as the above for posterity, but why?

Those "top tweets" from the past week will join billions of others—every tweet since Twitter launched in 2006, in fact—in a new archive at the 210-year-old Library of Congress. There, they will reside in air-conditioned comfort on servers that also hold the Library's current 167TB archive of Web data. This was big news—so big that when the Library of Congress blogged about it last week, traffic to the site brought down the entire loc.gov server. Oh, I'm going to be in the Library of Congress because I tweet! Anderson herself takes the pragmatic view. Four Steps to Success for Enterprise Social Media. 10 Social Media Monitoring / Analytics tools for Measuring Social Media. “I always tell people when they start talking about ROI on Social Media, well, what’s the Return On Ignoring?”

- Jeffrey Hayzlett, Kodak. Social Media Monitoring ? That’s an often heard but a meaningless term to many of us, right ? Many think that there is no ROI to Social Media, and while this topic is up for debate, I’m saying – yes and no. . - Social Media shouldn’t be measured like SEO analytics on your site. Heck, you won’t even see the referrals as good as an SEM campaign with social media. . - Social Media measurement has got to do with many “intangible” signals. Now, this is a grey area but measuring social media (at least at this point of time) has got a lot to do with “intangible” or “volatile” signals. . - Social Media monitoring is probably a better word than Social Media measurement. Why ? Phew ! 1. Ridian6 is a popular social media monitoring tool that helps you track quite a lot of signals and get insights into your brands performance on various social media channels. 2. 3. 4. 5.

Legal Pitfalls in Taking or Using Photographs of Copyright Material, Trademarks and People. Crises Planning: Prepare Your Company For Social Media Attacks. In case you haven’t been watching, Nestle’s Facebook Fan page has been overrun by critics around deforestation, sustainability and poor social media relations.

While this isn’t the place to have a discussion on sustainability, let’s look at the ramifications this has to society, brands, fans, and Facebook. I spent a few hours reading and researching, it looks like members of Greenpeace launched an online protest, (read the initial report, then news here, here, here) spurring a groundswell of online criticism, a majority of it on their Facebook fan page. (Update: It’s clear that Greenpeace helped in part organize this social attack, see here, here, here, and this timeline of events) Nestle’ responded defensively, threatening to remove off-brand logos from it’s Facebook page resulting in a flurry of negative comments.

It’s not totally clear if Greenpeace staged and executed the whole attack, but regardless, the community is relentlessly dog piling on the brand’s Facebook page. People Search | White Pages | Phonebook. Being Indispensible by the Numbers. The 10 Stages of Social Media Business Integration. Brian Solis is a principal at new media agency FutureWorks.

You can connect with him on Twitter or Facebook. An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. In speaking with many executives and entrepreneurs, I've noticed that the path towards new media enlightenment often hinges on corporate culture and specific marketplace conditions. Full social media integration often happens in stages — it's an evolutionary process for companies and consumers alike. Here are the ten most common stages that businesses experience as they travel the road to full social media integration. Stage 1: Observe and Report This is the entry point for businesses to better understand the behavior of an interactive marketplace. Reporting: Distill existing social media conversations into an executive report. Stage 2: Setting the Stage + Dress Rehearsal Stage 7: Community.

What's Working for Social Media Marketers? A September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. The most common marketing tactic used on Facebook was attempting to drive traffic to corporate materials through status updates, followed by friending customers. But the most effective tactic for consumer-oriented companies was creating a Facebook application, which was done by less than one-quarter of total respondents. Both B2B and B2C companies also reported surveys of their fans as effective; fan surveys were the third-most-common tactic attempted.

Unsurprisingly, buying ads—even targeted ones—was the least effective type of social media marketing overall. Like those on Facebook, marketers using Twitter were also most interested in increasing traffic. Social Media Strategy for 2010: Avoid Web 2.0 Distractions | Windmill Networking.