background preloader


Facebook Twitter

6 Ways to Use Short Video for Social Marketing. Have you considered sharing short video content as a social marketing tactic?

6 Ways to Use Short Video for Social Marketing

Do you think video is only for the big brands with big budgets? If you haven’t explored short video for your business, you may be missing out on an opportunity for more reach and shares. In this article you’ll discover six ways you can use short video to grab attention. With the examples below, you’ll find plenty of inspiration. Why Short Video? While you might naturally think of YouTube when you think of video, it’s not the only platform embracing video content. From the moment the first movie trailer was released on Instagram, it was only a matter of time until marketers and businesses began to embrace the power of short video—and the ease of sharing it in places other than YouTube. 6 Ways to Use Short Video for Social Marketing. Social media celebrities helping charities spread the word on causes - Singapore More Singapore Stories News. Social media celebrities are going beyond plugging the latest new gadget or make-up product on their blogs or Instagram or YouTube accounts.

Social media celebrities helping charities spread the word on causes - Singapore More Singapore Stories News

They are also using their popularity to spread the word about good causes among their followers. Known as "influencers" in the industry, most have been doing their part for charity pro bono. What Actually Happens When Your Post Gets 1.3M Likes On Facebook? Yellow Ribbon Project Singapore. Yellow Ribbon Project Singapore. Marketers' misconceptions about engaging influencers. Influencers command different levels of influence.

Marketers' misconceptions about engaging influencers

Celebrities, musicians, media publications, youtubers and bloggers all influence their readers to a certain degree. While the distinction in influence is clear in celebrities (i.e A-listers vs C-listers), it isn’t so obvious when it comes to distinguishing between online media like bloggers. It doesn’t help that the general public is quick to lump together anyone who owns a blog as a ‘blogger’. Bloggers are essentially influencers and like all influencers, their level of influence varies.

How to make a Paracord Awareness Ribbon - BoredParacord. The Farm Digital » Let’s talk: The value of social. Community management is like sex – everyone’s doing it but shockingly few are doing it well.

The Farm Digital » Let’s talk: The value of social

Types of Content. Social Slacktivism: How to use social media to promote human rights and social justice. InShare54 There’s been many debates as to whether or not social media promotes activism or whether or not it’s actually fostering a lazy form of participation.

Social Slacktivism: How to use social media to promote human rights and social justice

Retweets and Likes don’t bring about change. While I believe social media is a strong platform for raising awareness, the relationship between cause and effect is defined by action regardless of medium. Non-profits today are competing for attention just like everybody else. These days, social organizations are competing just the same with brands and entertainment for the finite attention, time, and investment of the communities they rely on for survival and for bringing about change. 21 Social Media Tips for Nonprofits. I love nonprofits.

21 Social Media Tips for Nonprofits

And I love social media. But nonprofits don't always "get" social media. Fun run and selfie competition aids ex-convicts charity Yellow Ribbon Project in Singapore - Mumbrella Asia. Media agency UM has launched a campaign for charity Yellow Ribbon Project to help ex-convicts re-integrate into society in Singapore.

Fun run and selfie competition aids ex-convicts charity Yellow Ribbon Project in Singapore - Mumbrella Asia

The campaign centres around the annual Yellow Ribbon Run to raise awareness and promote acceptance of ex-offenders, and an a Facebook selfie competition that invites Singaporeans to use an interactive photo booth where images can be personlised with messages of support. The most creative pictures from the YRSelfie Challenge will be displayed on 10 different Clear Channel digital displays across Singapore. The campaign is also supported by 6-sheet posters that allows users to download a starter kit on how to be a volunteer and help ex-offenders. “Photo booths give commuters the opportunity to place themselves at the very heart of the campaign and share their emotions and words of encouragement as a way of showing support towards the ex-offenders,” said Pat Lim, MD of UM Singapore.

10 Tips For Crafting the Perfect Tweet. If you’re a data-driven community manager, you know better than anyone how much thought goes into each Tweet.

10 Tips For Crafting the Perfect Tweet

As your audience grows, social media initiatives become more integrated with marketing, and a microscope is placed on the value you’re driving with social, you can’t afford to be careless with the content you publish. To get a better understanding of the specific aspects that make a Tweet successful, we looked at the data from the 100 top brands analyzed for our Twitter Marketing Study, and compiled these key traits from their top Tweets. How to Choose Images That Really Work for Your Social Media Campaigns.

Allen Klein, an award-winning professional keynote speaker, once said that 80% of what people learn is visual.

How to Choose Images That Really Work for Your Social Media Campaigns

While he was using this as a case in point for speakers to enhance their talks with visual aid accompaniments, the same can be said for social marketing and how it cannot subsist on text alone. Marketing firm MDG Advertising discovered that content that was paired with an image attracted 94% more views on average than content without visuals. Hubspot also reported, after analyzing 8,000 different posts from B2C and B2B companies, that Facebook statuses with images had 53% more likes, and 104% more comments, than statuses that were text only.

Is your brand ready for its ‘selfie’? The “selfie”, Oxford Dictionary’s word of the year, became the international symbol of carefree, irreverent fun when President Obama snapped one with the Danish Prime Minister last year.

Is your brand ready for its ‘selfie’?

Ellen Degeneres topped this at the Oscars recently. Her now infamous photo broke records and Twitter, and became the social media update heard around the world. Fill Your Content Gap: Activate Advocates to Create Authentic Content. Not only is it hard for brands to create enough content to fuel digital and social channels, but brand-created content no longer performs as well as it once did. So how can you create content that actually resonates with your customers? Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why leading brands like Fossil are powering their customers and employees to create authentic brand content, including unique photos and videos, and share brand content on social channels.

In this webinar Jencey Keeton, Marketing Manager of Social Media at Fossil, will share how Fossil powers customer and employee advocates to create and distribute content for the brand. You will also learn: LOOK How to frustrate your social media agency. 4 Questions Marketers Can't Answer. Over the last few weeks, more than 2,000 marketers have taken a social media marketing quiz that tests your knowledge on the various aspects of social media - ranging from content, to engagement, to ethics, to crisis management and more. The findings from that quiz have been a little... shocking. While plenty of marketers talk about various content optimization techniques, about the right sharing methods and how to get your marketing efforts right - are these experts really experts? Are they truly walking the talk?

Here are a couple of findings - and the five questions that marketers just can't seem to answer. The graphic will show a percentage split of the amount of people who opted to go with that choice, while the number highlighted in green shows that this was the right answer to the question. 1. Now ethics questions are mostly open-ended. In spite of that, close to 36% of marketers thought it would be okay to treat this post like a regular community post. 2. 3. 4. Connect: Authored by: 7 practical steps for engaging with bloggers. In a world where consumers are bombarded by advertising, how can you cut through the noise to deliver your brand message in a meaningful manner? Word of mouth recommendations are nothing new, but with the evolution of social media, recommendations can now reach hundreds if not thousands or millions of people. Then of course, there’s the new breed of influencer – the blogger. Social Media Complainers and How to Deal With Them.

Facebook. 10 Big Brand Facebook Tactics Any Business Can Use.

Videos of Ex-Offenders

A Photographer Asked Convicts To Write To Their Younger Selves And The Results Were Gut-Wrenching. 10 Exemplary Tales Of Ex-Convicts Who Turned Their Lives Around. To Help Others Live A Better Life. Inspirational Quotes - Motivational Quotes - Leadership Quotes. Pass It On® subscribe English | 中文 | Español | Português. Your Inspirational Stories.