Blog - blog - ATT Interactive Blog. How do consumers search? What are they searching for? And where are they searching from? And how effective are geo-targeted mobile ads? The YP Local Insights Digital Report, Q3 2012 can help answer those questions. This latest installment is based on data from 573 million searches and over 10 billion impressions in Q2 2012 across the YP℠ Local Ad Network's 300+ online, mobile, IPTV and directory assistance publishers. Location, location, location! By aggregating data from over 1.5 billion monthly geo-targeted banner ad impressions, the YP℠ Local Mobile Display Network is able to show how a user’s distance to a business location impacts their likelihood to click on an ad for that business. Through our research, we discovered that in-app impressions contribute nearly 60% of the traffic on the geo-targeted YP℠ Local Mobile Display Network. Other interesting findings from the YP Local Insights Digital Report, Q3 2012: Curious to know where local searches are searching?
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