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It’s that time of year again for TEC’s analysts to polish their crystal balls and spread their tarot cards to gaze on the future of enterprise software for 2011. Aleksey Osintsev, Research Analyst—Enterprise Resource Planning The growing interest of businesses of all sizes in so-called cloud technologies in general and in on-demand—cloud or software as a service (SaaS) —enterprise applications is the current reality, and this trend will escalate. To be honest, manufacturing and distribution C-level and information technology (IT) managers and decision makers are turning to this software delivery model much more rapidly than I expected a year ago. More and more manufacturing and distribution software vendors offer SaaS, cloud, or combined versions of existing products to their customers, and this is a good thing.
TEC Research Analyst Roundtable: Predictions for 2011 » The TEC Blog
Things To Not Do On Social Media Sites | Toilet Paper Entrepreneur Blog
1. Things To Avoid In Social Media The worst you thing you can do is something fake.
Social Media Tools Week | Feb 21 – Feb 25, 2011
The SocialTec World is especially for business managers interested in corporate social media solution, advertisers who are interested in leveraging social media to connect with their audience, consultants who want to know what to suggest to their clients and investors who look for new investment opportunities. This is not a consumer show.
Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. While participating in social media is good, it can be difficult to track how you’re performing — Are you actually reaching your target market? How is your brand perceived?
20 Top Twitter Monitoring and Analytics Tools | pamorama
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You have to love it when a plan comes together, even when it takes a lot longer than you originally envisaged. More than a year ago, we the founders of iGo2 , took out a weekend to have an ‘Indaba’ (An indaba is an important conference held by the izinDuna (principal men) of the Zulu and Xhosa peoples of South Africa). We held this Indaba in a cold, wind swept farm shed to decide the direction of iGo2 and plan for how we wanted the business to develop and operate and what kind of social business services we wanted to provide our valued clients. We took some decisions about the direction we felt we needed to head to provide true differentiated value – and we argued back and forth about many points.
Thoughts on Asian Business and Social Media by Michael Allan Green
In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Buying, once a one-way interaction between an informed seller and a curious buyer, has become a conversation between equals, and the revolution in buying behavior is still ongoing. To find out just what was changing, and why, OgilvyOne did research among 1,000 sales professionals in the U.S., U.K., Brazil and China. What we learned: Social media has had an enormous impact on buying behavior with 49% of sellers seeing social media as important to their success. In fact, among the most successful salespeople, over two-thirds believe social media is integral to their sales success.
The Future Of Selling: It's Social - Forbes.com
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