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Blog: Research-driven optimization, testing, and marketing ideas » Landing Page Optimization: 36 articles and resources to help you complete your next LPO projectI know how it feels to not finish a landing page optimization (LPO) project. A couple of years ago I started running my own business as an Internet marketing consultant and was tasked with optimizing several SEO landing pages for a client. I told them I would, but as I started the project I realized fairly quickly that I simply didn’t have the know-how or the resources to follow through. Eventually I had to tell them I couldn’t do it. That was a rough day. The only reason I can admit this publicly today is because I know I’m not alone.
Blog: Research-driven optimization, testing, and marketing ideas » Optimization and A/B Testing: Why words matter (for more than just SEO)William Shakespeare lived in what can only be defined as the pre-Google era. Sure, Juliet didn’t care what a rose was called. She wasn’t searching for rose vendors since she chose a guy from the other side of the tracks and would never have a proper wedding. And she certainly wasn’t selling roses online with a site that relied on organic traffic for two-thirds of its revenue. However, names do matter if you’re searching for optimization or A/B testing vendors, or if you’re offering those services yourself.
Posted in How To , News on April 20th, 2010 WordPress and Drupal are the most popular CMSes on Earth as they power a lot of business and personal websites. These CMSes have been game changing because they enable anyone can setup and manage a website easily without ever touching HTML or messing up with technical issues. However, if you need to do A/B or multivariate tests on such CMSes, then it is not exactly a piece of cake.
What’s the one thing that all businesses have in common? You guessed it, they exist to generate revenue for someone, whether it be shareholders, co-founders, or small-time owners. Of course, the issue with generating revenue is that you’re required to convert leads into customers, which is why so many startups and small businesses focus on things like compelling copy, split testing, and email campaigns. At the end of the day though, no matter how well you court a future customer, there’s really only one thing that they want, and that’s a guarantee that they’ll get something out of the purchase.
How to Measure Page Load Time With Google Analytics Posted by Alex Pinto on Wed, Oct 20, 2010 @ 12:05 PM I've been playing around with Google Analytics' Custom Variables feature and put together a neat integration that lets us measure the real performance of visitors to our website. It's a little clumsy since Google Analytics wasn't really meant to do this, but it's good enough that many of you might find it useful. Before we get started, here's how it works: