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Blog: Research-driven optimization, testing, and marketing ideas » Landing Page Optimization: 36 articles and resources to help you complete your next LPO project

I know how it feels to not finish a landing page optimization (LPO) project. A couple of years ago I started running my own business as an Internet marketing consultant and was tasked with optimizing several SEO landing pages for a client. I told them I would, but as I started the project I realized fairly quickly that I simply didn’t have the know-how or the resources to follow through. Eventually I had to tell them I couldn’t do it. That was a rough day. The only reason I can admit this publicly today is because I know I’m not alone.

http://www.marketingexperiments.com/blog/research-topics/landing-page-optimization-research-topics/36-articles-and-resources-to-complete-lpo.html

http://www.marketingexperiments.com/blog/clinic-notes/optimization-and-testing-why-words-matter.html

Blog: Research-driven optimization, testing, and marketing ideas » Optimization and A/B Testing: Why words matter (for more than just SEO)

William Shakespeare lived in what can only be defined as the pre-Google era. Sure, Juliet didn’t care what a rose was called. She wasn’t searching for rose vendors since she chose a guy from the other side of the tracks and would never have a proper wedding. And she certainly wasn’t selling roses online with a site that relied on organic traffic for two-thirds of its revenue. However, names do matter if you’re searching for optimization or A/B testing vendors, or if you’re offering those services yourself.

http://visualwebsiteoptimizer.com/split-testing-blog/how-to-create-an-ab-test-on-wordpress-or-drupal-sites-without-adding-a-single-line-of-code/

How to create an A/B test on WordPress or Drupal site without adding a single line of code « I love split testing – Visual Website Optimizer Blog

Posted in How To , News on April 20th, 2010 WordPress and Drupal are the most popular CMSes on Earth as they power a lot of business and personal websites. These CMSes have been game changing because they enable anyone can setup and manage a website easily without ever touching HTML or messing up with technical issues. However, if you need to do A/B or multivariate tests on such CMSes, then it is not exactly a piece of cake.

http://blog.kissmetrics.com/10-guarantees/

10 Ways to Guarantee More Sales and Conversions

Of course, the issue with generating revenue is that you’re required to convert leads into customers, which is why so many startups and small businesses focus on things like compelling copy, split testing, and email campaigns. At the end of the day though, no matter how well you court a future customer, there’s really only one thing that they want, and that’s a guarantee that they’ll get something out of the purchase. Some people want results, some want gratification, and some want happiness, but at the end of the day it all boils down to one thing: avoiding regret. People simply don’t want to make a purchase that they’ll regret, and saying no is their way of avoiding just that.

http://blog.yottaa.com/2010/10/how-to-measure-page-load-time-with-google-analytics

How to Measure Page Load Time With Google Analytics | Web Performance Optimization

I’ve been playing around with Google Analytics’ Custom Variables feature and put together a neat integration that lets us measure the real performance of visitors to our website. It’s a little clumsy since Google Analytics wasn’t really meant to do this, but it’s good enough that many of you might find it useful. We need to export the data into excel to do anything useful with it because Google Analytics isn’t too good at dealing with numerical data in custom variables. The first thing we need to do is make sure we can capture the page load time.