Fiverr : Echange de services à 5$ 5 Genius Examples of QR Codes in Marketing. QR (Quick Response) codes are starting to pick up steam among the growing smartphone-browsing crowd – a statistic that has marketers brimming with creative ideas and promotions. Still, no one wants to open their device to a glut of text messages and alerts from codes they’ve scanned. Fortunately, these companies have found innovative and unique ways to not only get you to scan their code, but boost their brand awareness in the process.
Here are a few of the most memorable ones – and a few examples to get your mind stirring. Who’s Using QR Codes? Nearly half of all smartphone users have used their phones while shopping in brick-and-mortar stores – 40% of them to compare the competition’s prices. Statistics for who’s scanning QR codes and with what device appear to be mixed, although most data places iPhone users at the top, with the user age range being 25-34. Still, QR code creation jumped a whopping 1,253% in 2011, with two million of them created in less than three months. 1. 2. 3. 4.
Posts from Technology Story for 04/12/2011. The Merging of Social Concepts Into Websites and Applications I have been looking at examples of companies building social technologies into their Web properties, and software applications the last couple of weeks and I am really impressed. For those that use Salesforce.com, the addition of Chatter was the first sign of things to come.
Now Salesforce has purchased Radian6 so they can provide a listening system for people to monitor any mention of their company, competitors, or customers. This makes a lot of sense as the concept of SocialCRM blossoms. This application has the tightest integration of social tools that I have seen, and in ways that makes sense I might add.
I then had a discussion with a client who has a SAAS software platform they license. Before anyone says this to me, I understand that security issues need to be taken into consideration depending on what the application is doing. Scott Klososky Scott@klososky.com. Posts from Technology Story for 06/03/2011. If You Don’t like Change, You Will Hate Extinction This is actually a quote my friend Ross Shaffer uses on stage when he speaks, and it is aimed at leaders… I normally get up on stage and berate the leaders in the audience to wake up and get the picture that technology strategy is now a critical piece of their organization, and an element they cannot just outsource to others.
I harangue them about the fact they often are very slow to use new technologies with their own hands, and that they rarely understand the value of concepts like cloud computing, mobile, or social tech. My intentions are good, but I think I am offending many leaders and I don’t really mean to do that. So instead of berating, I am going to work on motivating from this day forward. Instead of telling them they are failing to do a critical element of their job, I am going to point out the great opportunity they have to make a difference… Scott Klososky Scott@klososky.com. Posts from Technology Story for 05/13/2011. What Can Be Learned From Acquisition Roulette It seems that cash rich companies in the tech space are forever gobbling up younger and smaller organizations.
There is actually an eco system of tech startups that are built specifically to be consumed by one of the behemoths (hopefully.) In many cases, there is a lot that can be learned by whom is buying whom. Let’s take a look at some recent examples, and my take on the strategy behind the buy… Let’s start with a big one first – the Microsoft purchase of Skype for $8.5 billion. So what did it mean when Salesforce.com bought Radian6? Twitter bought TweetDeck for around $30 Million (although I also heard $40 million.) In all three cases, I give credit to the leaders for adding important new pieces.
Scott Klososky Scott@klososky.com.