Yahoo Brings Intelligent Social TV App IntoNow To The iPad; Adds Content Feeds And More. Social TV app IntoNow, which Yahoo acquired earlier this year for $20 to $30 million, is heading to the iPad today with the launch of a native app.
In case you aren’t familiar with IntoNow, the service IntoNow, a new service that allows you to tell your friends what television shows and movies you’re watching in realtime. But unlike other media “check-in” services, you do this simply by hitting a button and letting your phone listen to what you’re watching. It’s that audio tracing technology that made it an appealing purchase for Yahoo, compared to the plethora of other social check-in apps. What You Need to Know About 'Social TV' Right Now. TV Ads' New Digital Role - Shiv Singh. By Shiv Singh | 11:45 AM November 10, 2011 Television advertising has undergone significant changes in the last 30 years.
However, it is arguably on the verge of its greatest changes ever. From where I sit as the Global Head of Digital at PepsiCo Beverages, charged with navigating our brand’s foray into the digital world, I see three big changes: –The value we put on an advertisement will change as we seek to account for engagement metrics in the pricing. –The narrative arch will change as we think of the advertisement as a trailer versus the whole story.