De vier beste gratis keyword tools voor AdWords. Iedereen die zich bezig houdt met zoekmachinemarketing weet hoe belangrijk het gebruik van de juiste keywords is. Veel adverteerders komen bij het zoeken van de juiste keywords echter niet verder dan de tool van Google. Hierdoor is de kans groot is dat ze adverteren op vrij generieke zoekwoorden met een hogere CPC, wat de ROI niet ten goede komt. Om de juiste keywords te vinden zijn er verschillende tools die je het leven een stuk makkelijker maken. Ik maak zelf altijd gebruik van meerdere keyword tools om tot een goede lijst van zoekwoorden te komen. Hieronder de vier beste en gratis tools die ik gebruik. #1 Google Keyword Tool Er van uitgaande dat ik nog geen AdWords account heb waar ik de gebruikte zoekopdrachten kan analyseren, begin ik altijd met de Google Keyword Tool.
. #2 Übersuggest Waar de keyword tool van Google de belangrijkste en daarmee vaak ook de meest generieke (lees, in andere woorden: duurdere) keywords weergeeft, maak ik daarnaast ook altijd gebruik van Übersuggest. Keyword Eye | Visual Keyword & Competitor Tools (SEO & PPC) Plans and Pricing | SEOmoz PRO.
Otterbox.com & LifeProof.com David DuBois SEO Specialist “Moz builds easy to use, affordable tools that give me exactly what I need. It’s easy for me to spend money with Moz knowing that Rand is a leader in the industry and understands exactly what us SEOs/marketers want.” Razorfish Jon Clark Director, SEO “The automation in Moz tools allows my team to focus on strategy and insights vs. running keyword reports manually or scheduling individual site crawls every few weeks. The simplicity of their tools mitigates the learning curve for new hires, allowing them to immediately jump in and add value.” 99designs Jessica Hill SEO Manager “Moz has a unique culture, which shines through in its products. Spencer_ will do keyword research for your niche or business for. Beyondwebpros will do indepth keyword research and provide high traffic, low competition keyphrases on a given niche using market samurai for. The Free Keyword Tool from WordStream - Free Keywords for SEO, AdWords, & Blogging.
Learn More about The FREE Keyword Tool Want to know more about The Free Keyword Tool, like where it gets its data, what "relative volume" means, or how it compares to other free keyword tools? Then, keep reading or you can use the links to the right to jump down to a particular topic of interest. What People are Saying about The FREE Keyword Tool Here’s what some of the biggest names in search marketing have to say about The Free Keyword Tool. "The coolest feature it offers is that it allows you to download thousands of keywords at once. " - Aaron Wall, SEOBook "WordStream has launched a free keyword research tool that is better than Google's limited one. " - Frank Watson, Search Engine Watch "In a time where most willingly pay for multiple commercial tools, it's refreshing to see one free tool deliver great results that render the others useless.
" - SEO expert Eric Lander "An awesome alternative to paid Wordtracker or Keyword Discovery. " - Search Engine Journal Yes! Keywords and Search Terms - Search Engine Guide Blog. Before you can start writing the essential text for your pages that will boost your search engine ranking, you have to know which keywords and keyphrases to use. This section will help you understand how to find the best keywords to use and how to incorporate them into your site text. 1. The Importance of Keywords and Search Terms Search terms are the words and phrases that people type into the search forms of search engines. Before you do any type of search engine marketing, you have to understand your target audience and know the search terms they are using. Your keywords and keyphrases will also be used if you plan to promote your site with pay per click or keyword based pay per impression advertising.
To learn more about Keywords and Search Terms: Recommended Articles: We've organized all of the articles on the topic of keywords in our Keyword Category. Scouting Keywords That Will Become Your All-Star Players: What's my favorite keyword research tool out there? 2. Recommended Articles: SEO 101: Everything You Need to Know About SEO (But Were Afraid to Ask) When you've been writing about SEO as long as I have you sometimes feel that you've run out of things to say. We forget that there is always someone new just learning about SEO and hasn't had the chance to read every article ever written on the topic. Not many people have that kind of time on their hands. In light of that, I wanted to spend some time going back to the basics of SEO. I recently was invited to speak to a group of beauty bloggers being hosted by L'Oreal in New York City. The trick with going back to the basics is deciding what gets included and what doesn't.
Every site has to start somewhere. But the point is, you have to start somewhere. There are four basic benefits of SEO that are the foundation of the online success that it brings. Four basic benefits of SEO Before you can get your pages to rank for your targeted keyword phrases, you need to be sure that the search engines can first find them, and second decipher them. Rankings This is what we all want SEO for, right? Keyword Strategies - The Long Tail. An important marketing concept known as "The Long Tail" is used to describe the hundreds to thousands of keywords and key phrases that a website is found for, yet rarely noticed or exploited by owners of the website. The principle of the Long Tail is the opposite of focusing on the top 10-20 keywords for marketing your website. The "top keyword" concept is reinforced by agencies that contract to gain rankings for 10-20 terms, maybe 30.
However, when studying the referrals from the search engines and the traffic they generate, those that focus on the top 10-20 terms may be missing the majority of their market. People tend to focus on the thousands of visitors that come to the site for the most popular terms. Most site managers are very happy to see the numbers increase for those specific terms, and even happier to see those terms consistently ranking well.
This image from the article, "Chasing the Long Tail" at the LeftClick Blog perfectly illustrates the concept.