4 Tips For Authentic Online Engagement. Valerie Buckingham is Head of North America Marketing for Nokia. She has held various roles at the company since 2002 before taking over all North American marketing responsibilities in July 2011. If you want your brand's social media efforts to come across as authentic, you need to know what you stand for and what's meaningful to you. In other words, authentic social communication requires you to be honest about what your brand represents, what you have to offer, where your weaknesses are, and what’s really important to your audience. SEE ALSO: 12 Top Community Managers Share Their Tips for Better Engagement If you’re not listening and engaging in a candid manner, you run the risk of having a message that doesn't resonate, or worse, creates a backlash, calling into question not just what you’re trying to say via social media, but across all outbound communication channels. 1.
Think of your audience in the same way. 2. It’s impossible to tap into sentiment without a system for listening. Social Networks Monetized Revenue. 8 Ways Entrepreneurs Can Get More Out of Twitter. Scott Gerber is a serial entrepreneur, angel investor, public speaker and author of Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke. The content for this post was sourced from the Young Entrepreneur Council, a group of successful Gen Y business owners. You can submit your questions to this group on NeverGetaRealJob.com.
To tweet or not to tweet. That is the question on many business owners' minds. For some, Twitter has proven to be a powerful way to engage customers and build a community. For others, tweeting has been nothing but a useless time suck. In order to teach business owners how to benefit from this tool, I asked a panel of successful young entrepreneurs how their entrepreneurial brethren can utilize Twitter to their advantage rather than to their dismay. 1.
Twitter is an amazing tool to market and really interact with fans and customers. . - Ashley Bodi Company URL: Business Beware Twitter: @businessbeware 2. . - Ryan Paugh Company URL: www.ryanpaugh.com. Content Marketing & Digital PR. Awareness, Inc. | Social Marketing Software. The Social Business and the Social Brand. Originally posted at InformationWeek. They’re different–and the same. For starters, there needs to be consistent alignment between the two to generate true business results. There’s some confusion in the marketplace about the difference between a social brand and a social business. First, a couple of quick definitions: A social brand is any company, product, or individual that uses social technologies to communicate with social customers, their partners and constituencies, or the general public. A social business is any company that has integrated and operationalized social media within every job function internally.
Social business planning is internal; a social brand is external. Here’s my logic and one example that illustrate my point: John is irritated because he dialed in to a customer support department and was put on hold for 30 minutes. In most organizations, a corporate Twitter handle is owned and managed by someone in PR. A social brand focuses on external communications. Hit the Pause Button…and Just Think For a Minute, or an Hour. January 26, 2012 Posted by Mitch Markson Edelman, New York Follow on Twitter @EdelmanPR The following post is an excerpt from Edelman Consumer Marketing’s 12on12, a compilation of essays from some of our consumer marketing leaders around the globe.
This is the second in a series of essays from the compilation. To read more essays from the 12on12 series, visit the Edelman Scribd Channel. I promise not to go all Mayan on you, but it is 2012 and time to make some predictions… none of which are about the world ending (sorry, “Melancholia”). Cross a New Time Zone Time Reconsidered: It’s high time for “time” to make a comeback, too. Public forum thinkers of yore like Aristotle, Mark Twain, and Martin Luther King will be re-examined and emulated, setting the tone for a new public discourse that values the quality of the idea and the richness of the content over the quantity and the pithiness of 140 characters.
Renew Your Senses The Arrival of ARR (Attention Renewal Remedy) and the departure of ADD. Global-Social-Brand-infographic-600x1614. The_roi_of_social_media_mdg_advertising_infographic-e1316034685583.
Tempero | social media management. Joining up the dotcoms: Social media demographics [infographic] 1510_infographic.png (PNG Image, 500×1705 pixels) sResources. Second Class Citizens Documentary by Ryan James Yezak. A second class citizen is defined as: a person whose rights and opportunities are treated as less important than those of other people in the same society. There are many areas in which gays, lesbians, & bisexuals do not have the same rights & opportunities as others in society. We must change this now.
I want to make a documentary that encompasses all areas in which we are discriminated against. The general population is not aware that discrimination against the gay community goes beyond marriage & bullying. There is far too much hate directed towards our community and I want to capture that hate on camera. In addition, I want to explore where this hate comes from, why it continues to exist, and what we must do to get rid of it. A better solution is needed because the solution we have right now isn't working fast enough. I am not a second class citizen. Crew, equipment rental, travel/transportation, & post production make up a majority of the costs. -Facebook-Twitter. Social, marketing, media : blogged - The Wall. Geode from iCache! by iCache, Inc. Cadbury UK.
Peugeot’s Pinterest Jigsaw Puzzle Sends Fans On A Hunt For The Pieces. Digital Diva. Social Business News: Insights, Analysis and Opinions about the Social Organization. The hottest blogs to watch for 2012. Here at Jam, we love blogs. We spend all day working with bloggers and all night reading their posts. It would appear our mothers never warned us about getting square eyes. Given our blog-nerd-levels, we thought we'd share with you the blogs we think will continue to see growth throughout 2012...you know, in case you're stuck with nothing to do other than listen to grandma natter on over Christmas. So without further ado have a look below, we've got showbiz, fashion, beauty, tech, web design, football, mummy and daddy blogs.
Take a seat and get comfy. Web Design Blogs Abduzeedo - need help with graphic design and Photoshop? Smashing Magazine - professional online magazine looking at all aspects of coding and design. Sam Brown - an awesome illustrator and amazing designer, Sam (Interface Designer at Foursquare) blogs creative juice. Stuff and Nonsense - blog from the one and only Andy Clarke. Aaron Walter - UX Lead for MailChimp and author of Designing for Emotion.
Technology Blogs. The Early Bird’s Guide To Timeline On Facebook Pages. Timeline will become the most effective online tool for brand building whenever Facebook releases the feature for brand pages. Whether or not Facebook announces a beta test of timeline for pages at the first ever marketing conference in New York, here are four things that brands can do to anticipate the changes. Think about adding fun dates like the day you opened your company. Here are some more points you might want to add: When did you launch your first big partnership? When did you make your first sale? All of these dates in a businesses history give you an opportunity to craft the story your brand is made of. With the release of timelines on both personal profiles and fan pages, you’re going to want to start thinking about how your company can leverage Facebook’s open graph.
In short, the open graph allows your brand to auto-post to users personal timelines when they are engaging with your brand. Think about how you can leverage action verbs into your Facebook engagement strategy. 25 SMART Social Media Objectives. At Zoetica, we’ve been working on a peer learning project with arts organizations called “Leveraging Social Media” based on the social media lab. There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Using SMART objectives for nonprofit communications strategies is not new idea.
Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago. SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and Techniques Results: Money, time, or other tangible tesult that can be converted Capacity: People, content, work flow, learning.