Tracking. Seo. Structured Data Testing Tool. ZenTester. HOW TO: Use Google Analytics. Whether you built a personal site from the ground up or oversee digital strategy for a huge corporation, many of us are managing a web presence these days. There are millions of websites out there, and tracking how people are getting to your site and what's performing well is a must for being competitive in the online market. Google Analytics makes it easy for anyone managing a site to track and analyze this data. It's a powerful, free tool that can answer a variety of questions for a wide range of users. Wondering which keywords resonate with visitors? Here's how you can start answering the website questions that have been keeping you awake at night.
Adding the Code Once you set up your Google Analytics account, you'll need to implement the code on your website. Set up a profile for the site you'd like to track and the step-by-step process will generate a unique script that you can add. What You Can Measure The information you choose to track depends on what curiosities you want to quell. Typetester – Compare fonts for the screen. Email Previews and Rendering Tests - Litmus.