My Community Manager. On Managing A Community. I wonder how most organizations are handling the role of community manager.
I’m curious where a community manager reports. Marketing? HR? Customer service? I wonder how organizations are justifying the cost, and what they believe the role entails for level of effort. Depending on the organization, I imagine the role of a community manager would be different, so I’m going to walk through what the role might entail for a media and events company (like mine), and see what comes to mind. Strategy My strategy for a community manager would be to accomplish the following: Develop an awareness center for our industry (so we can listen and know what the community at large feels). Reporting Structure My company is a fairly flat organizational structure.
Duties My community manager (and I’ll use the feminine pronoun to save both of us the “he or she”) would have accounts on the following platforms: LinkedIn Twitter Facebook Ning YouTube Google Reader She would comment on appropriate blogs. A Sample Social Media Toolkit. There are countless ways to get into the game with Social Media, but sometimes, we get hung up on evaluating tools and thinking about which are the best for the job.
We go further into thinking about the variety of tools and why we’d use which ones for what, and then, next thing you know, the day’s over and nothing’s been done. Here are a few sample tools and what they can be used for, and from there, maybe some new ideas will spread. Quick note: I know and use and admire and communicate with LOTS of providers of these tools. For every one of these categories, I could probably name between four and sixteen more people.
What I Want a Social Media Expert to Know. There are lots of people throwing “social media expert” out there.
Hell, I had it as part of my “about” on my blog, but I’ve chosen to just say that I advise people. It’s more accurate, because expertise is fairly darned fleeting out there right now. With that in mind, I’ve been thinking about things I want a so-called expert to know (and I want you to add to this list, or call me out if you disagree): Strategic Which department you think your role should fall into. Tactical How to install a blog (pick your software) on a hosted server. I’m thinking there are probably another 40 things I could add to either list, but instead, I’m going to let YOU.
And remember, call me out if you disagree. The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. Photo credit, Joe Shlabotnik Become a StudioPress Affiliate.