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Herramientas. Plan. Boca a Boca 2.0 : Conexión Central. Posted on | diciembre 25, 2010 | 2 Comments El poder de los influenciadores.
Escuchar un comentario positivo sobre una marca es mucho más efectivo que un comercial o un aviso de revista o prensa, sobre todo, si el comentario viene de alguien cercano y de confianza. Prosumers, Speakers, redes sociales, y más es el voz a voz que logran posicionar o desbancar a una marca en el mercado. Hablemos del boca a boca 2.0 En un mundo como el de hoy, los cambios que ha tenido el Internet de hace 10 años, ha sido para que la interacción de la plataforma 2.0 sea el sitio para las marcas y la publicidad de hoy en día.
A diario se consumen noticias que se crean y se publican en la red. Hoy la mayoría de los servicios populares de la red están basados en compartir la información y conectar a las personas. Ahora, es mucho más fácil agregar información a la web, esto nos lo proporciona la plataforma 2.0, y la interactividad que en ella conlleva el que mi información se propague de manera rápida y fácil.