The Future of Social Media Politics. The Future of Social Media Series is supported by Gist.
Gist provides a full view of the contacts in your professional network by creating a rich business profile for each one that includes the most news, status updates, and work details. See how it works here. Politicians are brands. Like their counterparts in the private sector, we've seen some pretty interesting things when it comes to using social media on the campaign trail. Representative democracy seems the perfect place for social media — a direct communications channel between the governed and the government.
Estudio. Slideshare. Media. Community Manager. SMLatam - Social media en latinoamerica. Building a great social media strategy. When I’m writing about social media, I always try to hammer home the importance of transparency: Clear and open communication with clients by members of staff at all levels.
Unfortunately there are times when this isn’t appropriate. There are hierarchies of information and responsibility in any company, which means social media expansion often requires a clear policy so that anyone with access to social media (which means everyone) stays on message and doesn’t accidentally destroy a lovingly crafted campaign with an ill-advised tweet.
In order to roll out a social program across an entire company, you need to train and educate across your organization, and a properly honed policy is a good way to begin. Here area few quick points to consider when putting together a general use policy that will help you ensure maximum engagement and minimum risk. Get everyone involved.