background preloader

Couleurs

Facebook Twitter

Coolors - The super fast color palettes generator! What Your Brand Colors Say About Your Business? Color — Method of Action. 7 Beginner Mistakes to Avoid When Designing for Print. Designing for print can be a minefield for beginners. There’s so many easy mistakes to make that can have a serious impact on the quality of your final prints. With print runs also being very expensive, these mistakes can prove very costly. Hopefully today’s discussion about common beginner mistakes to avoid will help prepare you with the crucial knowledge required to correctly set up a design for print. The most obvious mistake that newcomers fall victim to is the misuse of RGB and CMYK colour modes. RGB (red, green & blue) is an additive colour system where light is used to mix colours; the more light you add the brighter and more vibrant the colour gets.

CMYK (cyan, magenta, yellow & black (key)) is a subtractive colour system where inks are mixed to create a range of different hues, much like mixing paint as a traditional artist. We’ve already talked about how the typical CMYK color model gets darker as you add more ink. Read more about designing with black Typos suck! C'est la couleur officielle de l'année 2014. Pantone, l'organisme autoproclamé de contrôle de la totalité du spectre visible, a annoncé la couleur officielle de l'année 2014... Surnommé Radiant Orchid, vous pouvez utiliser son nom technique PANTONE 18-3224. C’est en fait… une sorte de… Pourpre rosâtre ? Que vous l’aimiez ou non, vous feriez mieux de vous y habituer. Quand le sacre saint Pantone choisit une couleur de l’année, vous pouvez être certain de la voir sur les vêtements, rideaux, tasses et coques de téléphones.

Reste à savoir pourquoi Radiant Orchid plutôt qu’une autre. Leatrice Eiseman, directrice exécutive du Pantone Color Institute, explique : « Une harmonie enchanteresse de fuchsias, des nuances mauves et roses, Radiant Orchid inspire la confiance et dégage une grande joie, l’amour et la santé. Ouh, nous sommes tout envoûtés #facepalm. Color Psychology in Logo Design - Free Logo Critiques. Color offers an instantaneous method for conveying meaning and message in your logo designs. It’s probably the most powerful non-verbal form of communication we can use as designers. Our minds are programmed to respond to color. The subliminal messages we get from color shape our thoughts. As humans our very survival is hung on the identification of color.

We stop our cars for red lights and go on green, we look at the color of certain plants and animals to determine whether or not they are safe for us to eat or touch, the bottom line is that color is a very important part of our daily lives. Red Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love, Passion, Strength and Vigor Red is an intense color. Red Bull: 1987 Designer Unknown Red Bull gets a double dose of red in its logo and is a great color choice for a logo that represents an energy drink company.

Pink Pink is a feminine color that conjures feelings of innocence and delicateness. Orange Yellow Green Blue Grey. Code couleur. Palettes. COPASO | Pro Color Palette Software from COLOURlovers. ColourLovers pour les amoureux des couleurs. Color-purchases-lrg.png (PNG Image, 1000×4725 pixels) Business Branding by Color. Learn what the colors you use say about your business. Have you ever considered the importance of color in branding? Coke is red. UPS is brown. IBM is blue. Choosing the right dominant color for your brand is crucial. Blue: Cool blue is perceived as trustworthy, dependable, fiscally responsible and secure. Red: Red activates your pituitary gland, increasing your heart rate and causing you to breathe more rapidly.

Green: In general, green connotes health, freshness and serenity. Yellow: In every society, yellow is associated with the sun. Purple: Purple is a color favored by creative types. Pink: Pink's message varies by intensity. Orange: Cheerful orange evokes exuberance, fun and vitality. Brown: This earthy color conveys simplicity, durability and stability.

Black: Black is serious, bold, powerful and classic. White: White connotes simplicity, cleanliness and purity. All the colors above can be categorized into two basic categories: warm and cold.