A Checklist for Content Work. In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project.
Instead, our discipline rests on a series of core principles about what makes content effective—what makes it work, what makes it good. Content may need to have other qualities to work within a particular project, but this list is limited to qualities shared across all sorts of content. If this looks like theory, don’t be fooled. It’s really entirely practical: if we consciously refer to principles like these as we go about our work as info-nerds of various kinds, we’ll have an easier time making good, useful content, and explaining our priorities when we’re called to do so. Good content is appropriate#section1.
Hvordan drepe synsingen om websidene dine. Curation Nation Says Clinton Knows His Stuff. I've been enjoying my copy of Steven Rosenbaum's Curation Nation this week.
He's, er, curated the opinions and insights of content experts from every corner of the industry, from web folks to social media wonks, from media personalities to prominent publishers. So there I am, reading along, when suddenly I happily stumble upon a section entitled, "Content Strategists. " OMG!