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Intent Data, the Key to Internet Marketing | Taylor Davidson
Detailing how first-party digital intent data can be used by marketers and advertisers, and why intent data is not the same as social data. Alert: startup idea enclosed. The biggest opportunity isn’t from retail sites building better personalization engines or mining social data, but in the social clipping and curation sites (i.e. intent engines ) leveraging their curation and inspiration features to build ecommerce and affiliate platforms to power their built-in business models. And if you’re wondering, the really valuable data isn’t third-party social data, but first-party intent data . Data, data, everywhere.
The growth opportunity of Personal Information Management Services / News / What we do / Ctrl-Shift - Understanding Consumer Empowerment
Playing down good news isn’t something one expects from politicians these days, but there’s at least one real driver for growth buried in George Osborne’s Autumn Statement . In it he announced new Open Data measures , and this signals a battery of initiatives that will present new and exciting opportunities to outperform our decreased growth forecast. According to the Cabinet Office the measures will, ‘open up public sector data to make travel easier and healthcare better, and create significant growth for industry and jobs in the UK.’ More Open Data will ‘allow entrepreneurs to develop useful applications for business and consumers’.
At our recent event ‘To hoard or to share: midata and the personal data-sharing revolution’ Alan Mitchell discussed the Government’s midata programme in the broader context of changes to the personal data landscape. We’ve now published a report on the New Personal Data Landscape that identifies these transformational trends, highlights the emerging market for new personal data management services and analyses the opportunities and threats for organisations. For the last fifty years organisations have had a monopoly on the collection and use of customer data.
The new personal data landscape / News / What we do / Ctrl-Shift - Understanding Consumer Empowerment
Personal Data Ecosystem Consortium
helping business sectors that depended on and made money in the old personal data ecosystem to transform their practices to make money in the new one; We publish the Personal Data Journal to support knowledge and information exchange. The Startup Circle was founded last year. This community’s mission is connecting startups, particularly personal data startups. We are focused on proactively supporting the development of shared understanding and shared language which are critical precursors for high-performance collaboration.
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