Typography

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On Monday, we featured 10 essential books on typography . Today, we turn to this fantastic short documentary on, you guessed it, typography from the excellent Off Book series by PBS Arts . In just 7 minutes, the film explores type — ubiquitous yet often unnoticed and misunderstood — through the work of some of today’s most iconic type designers and freshest voices, from Brain Pickings favorite Paula Scher to our friends at Hyperakt , masters of the infographic form, as well as legendary duo Jonathan Hoefler and Tobias Frere-Jones , and Pentagram prodigy Eddie Opara . From the selection and sometimes bespoke creation of fitting typefaces for every print publication, website, movie, ad and public message, to how computers have liberated and democratized typography, to the design decisions behind creating compelling infographics, the microdocumentary offers a succinct case for the power of typography as a communication medium and a storytelling device.

Typography in 7 Minutes: A PBS Micro-Documentary

http://www.brainpickings.org/index.php/2011/08/05/off-book-typography-pbs-arts/
This American Life host and producer Ira Glass is among our era’s most beloved storytellers. http://www.brainpickings.org/index.php/2012/02/22/ira-glass-on-the-secret-of-success/

Ira Glass on the Secret of Success in Creative Work, Animated in Kinetic Typography | Brain Pickings

http://www.brainpickings.org/index.php/2011/05/16/cultural-connectives/ I’m obsessed with language , such a crucial key to both how we understand the world and how the world understands us. In today’s political and media climate, we frequently encounter the Middle East in the course of our daily media diets, but these portrayals tend to be limited, one-note and reductionist. We know precious little about Arab culture, with all its rich and layered multiplicity, and even less about its language. On the heels of last month’s excellent Arabic Graffiti comes Cultural Connectives — a cross-cultural bridge by way of a typeface family designed by author Rana Abou Rjeily that brings the Arabic and Latin alphabets together and, in the process, fosters a new understanding of Arab culture. Both minimalist and illuminating, the book’s stunning pages map the rules of Arabic writing, grammar and pronunciation to English, using this typographic harmony as the vehicle for better understanding this ancient culture from a Western standpoint.

Cultural Connectives: Understanding Arab Culture Through Typography | Brain Pickings

10 Essential Books on Typography | Brain Pickings

Whether you’re a professional designer, recreational type-nerd, or casual lover of the fine letterform, typography is one of design’s most delightful frontiers, an odd medley of timeless traditions and timely evolution in the face of technological progress. Today, we turn to 10 essential books on typography, ranging from the practical to the philosophical to the plain pretty. TYPOGRAPHIE (1967) http://www.brainpickings.org/index.php/2011/08/01/10-essential-books-on-typography/

What if famous brands had regular fonts? RegulaBrands - Pixelonomics

http://www.pixelonomics.com/famous-brands-logos-regular-fonts-regulabrands/ What if famous brands had regular fonts? - RegulaBrands Last week, I was having a skype call with a friend in Italy, who also happens to be a communication designer.
http://www.brainpickings.org/index.php/2011/10/21/paula-scher-maps/

Stunning Subjectivity: Paula Scher's Obsessive Hand-Painted Maps | Brain Pickings

Iconic designer Paula Scher is one of my big creative heroes, her thoughts on combinatorial creativity a perfect articulation of my own beliefs about how we create . Since the early 1990s, Scher has been creating remarkable, obsessive, giant hand-painted typographic maps of the world as she sees it, covering everything from specific countries and continents to cultural phenomena. This month, Princeton Architectural Press is releasing Paula Scher: MAPS — a lavish, formidable large-format volume collecting 39 of her swirling, colorful cartographic points of view, a beeline addition to my favorite books on maps . I began painting maps to invent my own complicated narrative about the way I see and feel about the world. I wanted to list what I know about the world from memory, from impressions, from media, and from general information overload. These are paintings of distortions.” ~ Paula Scher
[Samples on Typekit’s website for Museo Slab, our own headline typeface] That said, a lot of really interesting work went into those techniques, and they were formative experiments in web type. Many designers worked very hard to push these methods as far as they could, and we learned a lot about web type during that time. I also think the clear demand for better web typography helped define the need for products like Typekit, as well as WOFF (the web open font format). What about type designers: before Typekit, how did they get paid when web designers would use their work?

How Cloud Computing Made Web Typography Better For Everyone | Co. Design

http://www.fastcodesign.com/1665250/how-cloud-computing-made-web-typography-better-for-everyone

20 Top Serif Fonts

In typography, serifs are semi-structural details on the ends of some of the strokes that make up letters and symbols. A typeface with serifs is called a serif typeface. Serif fonts are widely used in traditional printed material such as books and newspapers. http://slodive.com/freebies/best-serif-fonts/