Credport. Trust and reputation are two words that get used so often and similarly on the web that they get confused with each other. Can I trust him? What's her reputation? Discussing the meaning of trust and reputation as well as examining how they fit together will hopefully give you a better idea of how Credport works. To start, I'd like to refer back to a previous blog post to come up with a definition of trust - What is trust? . "In terms of a person, this means that someone is trustworthy if his or her actions are almost always what you expect an ideal person to do. Someone who isn’t trustworthy will frequently deviate from your expectations. If I were to say that a babysitter was trustworthy, I would mean that there is a high probability she will take good care of the children she is tasked with watching.
On the other hand, reputation isn't a prediction of the future, but knowledge of the past. So then how do trust and reputation fit together? Simply, a strong reputation builds trust. Whuffie. Whuffie is the ephemeral, reputation-based currency of Cory Doctorow 's science fiction novel Down and Out in the Magic Kingdom and his short story Truncat .
This book describes a post-scarcity economy : All the necessities (and most of the luxuries) of life are free for the taking. A person's current Whuffie is instantly viewable to anyone, as everybody has a brain-implant giving them an interface with the Net. The term has since seen some adoption as a synonym for social capital , including its use in the title of the Tara Hunt book The Whuffie Factor . [ 1 ] Explanation [ edit ] In the novel Down and Out in the Magic Kingdom , Industrial-era economic constraints and scarcity-management regimes have been made obsolete by technology: Whuffie has replaced money , providing an esteem- & admiration-rewarding motivation for people to do useful and creative things. While there are few details in the novel of how this system actually works, it is described in idealistic terms: Howard L.
Connect.Me. Can Trust Systems Build a New Economy From Ruin? In 1956, Bill Fair and Earl Isaac created the credit scoring system popularly known as FICO, for Fair Isaac Corporation. Fair and Isaac’s automated scoring system enabled credit card issuers to safely extend consumer credit to the masses. Consumer credit reached global scale with the consolidation of numerous international issuers into VISA in 1975. In 1995, Fannie Mae and Freddie Mac began to require that mortgage lenders include FICO scores, cementing the metric’s authority.
FICO, VISA, subprime mortgages, and other consumer credit innovations fueled unprecedented levels of household consumption and debt in the US and beyond. Never in human history have so many consumed so much in so little time. Fast forward to today. "Boom/Bust" art by thecitizen-dv via DeviantArt. We've gone deeply into environmental debt too. The consumer economy has arguably peaked. Image by VenomSpartan via DeviantArt. The case for reputation systems Art by Ape Lad via Flickr. How do you rank trustworthiness? Online Identity Verification Service | miiCard.com. Feedback scores, stars, and your reputation. Feedback scores, stars, and your reputation Feedback is an important part of the eBay community. When you understand what the numbers and stars mean, you'll find it easier to evaluate a member's reputation.
Feedback scores and stars The Feedback score is one of the most important pieces of a Feedback Profile. The Feedback score is the number in brackets next to a member's user ID, and is also located at the top of the Feedback Profile. Next to the Feedback score, you may also see a star. Feedback scores are made up of the number of positive, negative and neutral Feedback ratings a member has received over time. . +1 point for each positive ratingNo points for each neutral rating-1 point for each negative rating Learn more about how Feedback works and how scores are calculated.
A Feedback score of at least 10 earns you a yellow star ( ). ) for a score above 1,000,000! Stars and their ratings: Other ratings in the Feedback Profile. 17 Alternatives to Klout. As we wrote about earlier this week, Klout has reworked its algorithms, and your scores have changed. Some have gone up, some down. Despite claiming more transparency with their algorithms, they are still mostly opaque and mysterious. As one of our readers commented, "Klout just pulled a Netflix, taking trust off the table.
" So while they tinker with their code, you might want to explore other alternatives that can help you measure your social media effectiveness. We have come up with 17 different services, some free, some fairly expensive. Before I run through the services, let's discuss eight different issues with social media metrics and how the ideal metric should be constructed. There is no single number that can really be universally useful. So what alternatives to Klout are out there, and are any of them any better at capturing what you should be doing better for your social media activities? Twitter-only metrics Facebook-only metrics Google-owned metrics Multiple site focus.
Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do. Whether you like it not, Klout, Kred, PeerIndex, and Radian6 are measuring your social capital — not your influence but your potential for it. Altimeter Group’s principal analyst Brian Solis today releases a free report that explains why influence is largely misunderstood, and breaks down what 14 of the top measurement services are really good for. It eradicates consumer myths about one of social media’s hottest trends, and gives brands an action plan for making money with these tools.
You can see and download “The Rise Of Digital Influence” report on Slideshare, or check it out here along with my key takeaways and analysis of why these products are flawed now but have big potential. For the world’s social media users: accept that you’re already being indexed by these services, and they’re going to sell data about you. ‘Influence’ scores are going to become more important with time. Solis writes that “What does a “74” mean to your business goals and objectives?”
Empire Avenue | Expand, Engage, Evaluate. TrustCloud: The Path to Establishing Trust Online? What will your most valuable asset be in the near future? Not a physical object or your bank account, as collaborative consumption champion Rachel Botsman would have it. It’s your reputation, online and off. In an age where people are doing an increasing amount of business with strangers through sites like Airbnb, being able to tell in advance that strangers will deliver as promised is becoming increasingly important.
But how does reputation get established? In her recent TED talk, “Trusting In Strangers,” Botsman envisions a real-time stream of who has transacted with you online represented in a visual pattern to indicate to your trustworthiness to strangers. TrustCloud is just such a tool, and has a lot of company these days in an increasingly crowded field (Legit, Scaffold, Trust.cc, etc.) that measures trust in a variety of ways. As this recent Wall Street Journal article details, a TrustCloud score functions in the sharing economy like a FICO score works in the credit economy. Scaffold - An identity and reputation system for the web. Dave Kerpen on Why it Pays to be Likeable. PeerIndex — We Value Social. What Is Facebook EdgeRank and Why Does It Matter? [INFOGRAPHIC] The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes.
For brands, it represents an opportunity. See, Facebook brand pages don't attract consumers — far from it. Virtually every fan of a brand, such as Coke, will never return to its page after an initial Like (if they even visited at all). So where's the best place to reach that consumer? You guessed it: News Feed. Brands are finally embracing social marketing in effective ways, but there's still a lot to learn about the strategies of the medium and the algorithms that keep it running.
That's where EdgeRank comes in. Check out the infographic below, courtesy of Post Rocket, to educate yourself on EdgeRank. Are you happy with what you see in your News Feed? Image via Justin Sullivan/Getty Images. Klout. What Your Klout Score Really Means | Wired Business. Last spring Sam Fiorella was recruited for a VP position at a large Toronto marketing agency. With 15 years of experience consulting for major brands like AOL, Ford, and Kraft, Fiorella felt confident in his qualifications.
But midway through the interview, he was caught off guard when his interviewer asked him for his Klout score. Fiorella hesitated awkwardly before confessing that he had no idea what a Klout score was. The interviewer pulled up the web page for Klout.com—a service that purports to measure users’ online influence on a scale from 1 to 100—and angled the monitor so that Fiorella could see the humbling result for himself: His score was 34. Partly intrigued, partly scared, Fiorella spent the next six months working feverishly to boost his Klout score, eventually hitting 72. Much as Google’s search engine attempts to rank the relevance of every web page, Klout—a three-year-old startup based in San Francisco—is on a mission to rank the influence of every person online. Klout and Why the Design of Social Networking Matters. Social media has a fraught relationship with neurosis. Obsessive people are essential to sites like Facebook and Twitter.
They add energy and buzz. Their identities get tied up with their avatars, and that in itself makes the sites seem important. They provide much of the content. A study published last fall reported that twenty thousand users on Twitter provide half of what’s read there. But obsessives are dangerous, too. Social media also has a fraught relationship with competition. Each site deals with these problems differently. The newest social media tool to grapple with this is Klout, a service for measuring your influence on all of these social networks. Klout grades users on a scale of one to a hundred based on some proprietary algorithm that counts how often your comments are retweeted, liked, or shared.
The idea is very clever, and very timely. The numbers are also obviously important to employers, marketers, and socialites. My hope is that Klout changes. Klout Gets Into The Q&A Business By Launching Klout Experts (With Help From Bing) So what does a high Klout score actually get you? The influence-measuring startup already offers prizes through its Klout Perks program, and there are bragging rights (unless your friends think you’re a loser for caring about your Klout score). Now Klout is asking users who are influential on a given topic to answer short, factual questions through the new Klout Experts program. It sounds like the program won’t be rolled out to every user today, but when it is, you might Klout and be prompted to answer a question like “What is the best way to care for tulips?”
Or “What is the best place to take your date in the city?” You’ll have 300 characters with which to offer your answer. (Why 300? Co-founder and CEO Joe Fernandez said 140 characters isn’t always enough, but he wanted to keep the answers direct and to the point.) For now, Fernandez said he expects most of the Klout Experts traffic to come from Bing, but you can also browse the content on the Klout site itself.