F-Commerce / Facebook commerce
Get flash to fully experience Pearltrees
Facebook peut ajouter beaucoup plus d'interactivité aux émissions TV, et Big Brother UK l'a bien compris en créant son application de votes pour les candidats directement intégrée à sa page Facebook . Vous connaissiez déjà le vote SMS pour les candidats permettant de les soutenir ou au contraire de les éliminer façon Loft Story ou Star Academy en France. Avec cette application vous pouvez désormais voter pour votre candidat favori directement depuis Facebook et pour un coût bien inférieur à celui d'un sms classique. Dans le cadre de Big Brother 2011 chaque spectateur peut voter jusqu'à 500 fois lors de l'éviction d'un candidat ce qui devrait générer des revenus très intéressants pour l'émission malgré un coût unitaire plus faible. Le plus : chaque vote sur Facebook revêt une dimension sociale contrairement aux canaux de vote classiques puisqu'il devient ainsi potentiellement visible pour tous ses amis.
Delta Air Lines has launched The Delta Ticket Window, a Facebook application that lets members find, book and share flights via the "Book a Trip" tab on the airline's Facebook Page. Delta aims to reach travelers with Facebook-happy trigger fingers when it comes to travel booking. The application was built to keep the user on Delta's Facebook Page for the duration of the booking process, as well as give them the opportunity to share their booked flight with friends.
Editor’s note : The following guest post is by David Marcus, founder and CEO of Zong, a mobile payment provider for Facebook Credits, AT&T and hundreds of leading destination websites and mobile applications There’s been much hype, crazy valuations, and overall market excitement about businesses that promise to unleash the power of the social graph, location, recommendations and group buying. Facebook’s latest valuation according to SecondMarket is now about $30 billion , Foursquare raised $20 million at a post-money valuation of $115 million while still at a pre-revenue stage, Yelp, short of selling for $550 million to Google, raised over $25 million at an undisclosed but very high valuation, and finally Groupon raised $135 million at a whopping $1.35 billion valuation. So besides their huge success with the investment community, and their users, what do these companies have in common, and what does all this have to do with disrupting Local Commerce?
Hailed as the next big thing last year, commerce over Facebook — or "F-Commerce," if you prefer — hasn't really caught on yet. But Josh Himwich believes that's because most people have it wrong. Instead of F-Commerce, Himwich thinks it's more along the lines of "F-Errands." Quidsi, a unit of Amazon, last week launched Facebook sites where consumers could buy items from Soap.com and Diapers.com.
It’s about time that one of the earliest pioneers of online commerce opened up shops on Facebook. Today Amazon’ s subsidiary Quidisi has opened up a few stores selling household items on the social network. Quidsi, which was acquired by Amazon for $540 million in the fall, has created electronic commerce pages on Facebook for Soap.com, BeautyBar.com and Diapers.com.