Was the Portal 2 Alternate Reality Marketing Campaign Worth It? Portal 2, the brain-bending sequel to Valve Software's 2007 hit is arguably one of the most anticipated video games of the year.
For the uninitiated, Portal is a first-person puzzle shooter. Rather than guns and ammo, the player is armed with an experimental "handheld inter-spatial portal device" that can fire two connecting gateways at a time onto (almost) any flat surface — floors, walls, ceilings. Pass through these moveable gateways to clear obstacles, thwart enemies, and skirt the ire of GLaDOS, the murderous artificial intelligence run amok in the testing facility.
The game's unsettling plot and jaw-dropping mechanics have earned it critical acclaim and a loyal fanbase. 16 Vintage Video Game Console Commercials [VIDEOS] We've taken a trip back in time to look at the video game consoles of yesteryear. These 16 commercials represent the early home video games market dating from 1972 all the way up to the late '80s. We even managed to dig up the world's very first video game commercial. Take a look through our video gallery, in roughly chronological order, and let us know your memories of early home computer gaming — and your opinion on how they were marketed — in the comments below. Why 5 Big Brand Marketing Campaigns are Betting Big on Social Gaming. The Digital Marketing Series is supported by HubSpot, which offers inbound marketing software that helps small and medium sized businesses get found on the Internet by the right prospects and converts more of them into leads and customers.
Learn more. Skeptics of social gaming for business purposes exist, but that's not stopping some big brands from disproving those critics’ misconceptions. Big brands are finding ways to leverage the enormous social gaming population (which is expected to reach 68.7 million players by the end of 2012).