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Pearltrees, a social tool for discovering and organizing Web content, has announced it secured a second round of funding for €1.3 million (US$1.6 million). The funding will be used to expand globally, especially in the US. Pearltrees is a free online social network that allows users to tag (or “pearl,” in the site’s parlance) content on the Web and share it with others who have similar interests. Users create pearltrees which house the individual pearls, or pieces of content, so that you can keep them all in one place. Other users can see your pearls and opt to stay updated on what content you’re finding. You don’t need an account to view what someone’s tagged, but only registered users can create pearls or follow someone’s pearltree.
Chances are, you’ve already heard of Pearltrees - possibly because the company caught attention when it sponsored LeWeb in Paris or more recently the Web 2.0 Expo in San Francisco. And if you haven’t, now is the right time to acquaint yourself with the service: the French start-up founded in 2008 has just scored another €1.3 million in funding to change the way you navigate the web. The social book-marking and navigation start-up – which allows users to organize and share their favorite websites via a system of digital “pearls” – has raised roughly €3.5 million to date. The inital €1 million raised was in June 2008 followed by €1.2 in June of the following year (in addition to some public funding from the French government).