Crowdfunding. Growth Hacking : Le marketing des startups. Growth Hacking : Le marketing des startups Depuis, quelques mois le concept de Growth Hacking prend une importance considérable.
Il suffit de jeter un œil à Google Trends pour voir que le nombre de recherches sur le terme « growth hacking » augmente progressivement depuis juin 2012. Il a même doublé entre août et septembre 2013 ! Models of Impact. Four ways to get the media behind your crowdfunding campaign. We’re going to let you in on a little secret: Crowdfunding campaigns on platforms such as Kickstarter and Indiegogo aren’t really about the fundraising.
In fact, crowdfunding projects usually cost the startup money for logistics, promotion, management of a backer community, and other business functions that are tested during a campaign. The return on investment of such projects is community building and exposure. Add to this the fact that the first 24 to 72 hours of a campaign usually determines whether it sinks or swims, and you have a recipe whereby well-timed, properly executed media relations are incredibly important to positive return on investment. Regardless of what your product is, getting the media relations piece of a crowdfunding campaign right is difficult. Media publish on their own schedules, they’re generally deluged with information about non-newsworthy nonsense, and crowdfunding is not shiny and new anymore. Use a media embargo, but know it may go wrong. Quand les big data aident à prédire l’impact social d’un projet.
Energies renouvelables : bientôt des appels d'offres pour inciter au financement participatif. Circular economy business models held back by lack of access to finance. Companies buying into circular economy principles need to adopt new business models, in particular this means moving from selling products to selling services.
In these business models, companies retain the property rights of products, which incentivises them to reduce environmental impact by designing for longevity. Implementing and scaling these circular business models requires significant financial investment. While there is appetite from investors to meet these needs, there are also several barriers companies face when it comes to accessing finance. Circular economy companies’ investment requirements are twofold. They must finance the ownership of products for a longer time than in a linear model, as the revenues from customers are linked to use or performance and trickle in over the lifetime of the product. The interest and ability of different sources of finance to meet these investment needs varies. Read more like this: The circular economy hub is funded by Philips. The coming digital anarchy. Imagine driverless taxis roaming from city to city in search of the most lucrative fares; a sky dark with hovering drones delivering your shopping or illicit drugs.
Digital anarchy could fill your lives and your nightmares with machines that answer to you, your employers, crime syndicates… or no one at all. Nearly every aspect of our lives will be uprooted. To understand how, we need to grasp the power of the “blockchain” – a peer-to-peer ledger which creates and records agreement on contentious issues with the aid of cryptography. A blockchain forms the beating heart of Bitcoin. In time, blockchains will power many radical, disruptive technologies that smart people are working on right now. Until recently, we’ve needed central bodies – banks, stock markets, governments, police forces – to settle vital questions.
But how far will disruptive effects reach? If the internet revolution has taught us anything, it’s that when change comes, it comes fast. Funny money This holds a lot of appeal. Bernard Stiegler : « l’emploi salarié va devenir minoritaire » Bernard Stiegler lors de son intervention au OuiShare Fest © OuiShare Bernard Stiegler est directeur du groupe de réflexion Ars Industrialis (Association internationale pour une politique industrielle des technologies de l'esprit) et de l’IRI (Institut de Recherche et d’Innovation) qu’il a créé au sein du centre Georges Pompidou.
Interview réalisée à l'occasion du OuiShare Fest, festival de l'économie collaborative, à Paris du 5 au 7 mai 2014. Les politiques prennent-ils la mesure de l’impact du numérique sur nos économies ? Absolument pas. Ils raisonnent avec un logiciel qui date de 1950. Crowdfunding : analyse du projet d'ordonnance - PME Finance. Très attendu, le projet d'ordonnance de simplification portant la nouvelle réglementation de la finance participative commence à circuler.
Il vient par exemple d'être publié par l'Agefi. Ce texte, qui pourrait être présenté dès le 30 avril au Conseil des ministres, doit permettre aux acteurs français de s'imposer face aux plates-formes d'outre-Atlantique et de remplir pleinement leur rôle dans le financement des PME. >>>>>> Consulter le projet d'ordonnance <<<<<< A cette occasion, Hubert de Vauplane et Reid Feldman, tous deux avocats associés au cabinet Kramer Levin Naftalis & Frankel LLP, décryptent, pour PME Finance, les dispositions de ce texte : Après examen par le Conseil d’Etat et avis du le 14 avril 2014 du Comité consultatif du secteur financier (CCSF), le projet d’ordonnance comportant les nouveaux textes sur le financement participatif devrait être présenté dans les prochains jours au Conseil des ministres. . - Les Conseillers en Investissement Participatif. Business Owner's Playbook.
Re-Invent the Future.