Facebook Marketing

Social Solutions. 5 Hot Facebook Marketing Trends. Facebook looks completely different than it did a year ago, so it shouldn't be surprising that marketing on the social network has also changed a great deal.

The biggest difference is Timeline, the photo-heavy redesign that Facebook herded brands into in March. Though there have been conflicting reports about Timeline's effect on brand engagement, marketers are realizing that Timeline may not be more effective — but it definitely is different. However, Timeline's not the only catalyst for the changing marketing ecosystem on Facebook. Another is Facebook's financial situation: We all know the company is under huge pressure from Wall Street to figure out a winning formula for advertising on the platform. The other big trend is driven by how advertisers view Facebook. The combination of influences has ushered in the following trends. 1. The success of Pinterest has prompted more emphasis on photos and may be a big influence in Timeline's design. [Facebook] 9 conseils essentiels pour un marketing réussi. Le site américain Mashable a récemment publié un article proposant une liste de 9 conseils dédiés aux marques visant à améliorer leur visibilité sur Facebook.

Voici-ci les étapes clefs à retenir de ce guide pratique. 1. Elargir votre portée L’algorithme EdgeRank est utilisé par Facebook pour déterminer le contenu qui doit être diffusé sur la page d’accueil des utilisateurs. Trois facteurs, multipliés ensemble, déterminent la valeur de votre contenu: l’affinité (basée sur le nombre de pages visitées), la popularité (basée sur les « j’aime » et commentaires) et le temps passé sur votre page. 2. Les nouvelles applications intégrant l’Open Graph permettent d’aller plus loin dans l’engagement des fans. L’application « social reader » de The Guardian a été installée 8 millions de fois et génère 30% de son trafic. 3. 4. 5. « En faire moins pour en avoir plus » Quelle est la meilleure façon de commercialiser votre marque sur Facebook? Facebook's Open Graph Presents Challenge to Marketers.

Last year, Facebook launched a new initiative built around, of all things, verbs.

The company's Open Graph sought to do something interesting with the way we communicate with each other: Any action expressed on Facebook could become a branding opportunity. Perhaps the best example of Open Graph at work is Spotify. If you listen to Green Day's "Dookie" on Spotify, then all your Facebook friends will see that you're enjoying the album and perhaps they'll even mark their approval with a Like or comment. Meanwhile, you don't have to do anything to initiate the action except listen to the album (and don't initiate the app's "private listening mode"). Meanwhile, Spotify gets lots of free exposure simply by having users run its service. Though the appeal for app-makers like Spotify is obvious, Open Graph has represents a challenge of sorts for marketers.