5 Things I Learned From Kim Kardashian’s Death « Brand Directions. Relax. Kim Kardashian is not dead. Or at least, she’s been brought back to life. What am I talking about? In the first week of December, Kardashian joined some 20 other celebs in a fundraiser organized by Alicia Keys’s great foundation - Keep A Child Alive - to help children orphaned by AIDS in Africa and India. The campaign, orchestrated by TBWA\Chiat\Day, was called “Digital Death“. Of course, no one really died – the stars were only dead on their social media, meaning they pledged to keep silent on Twitter and Facebook until a certain donation goal had been reached.
This is my second post in a month taking learnings from “cause” marketing in social media – I don’t plan on making this an ongoing topic, but I think there’s a lot to be learned from this space (plus, I believe “social” will make “good” more and more effective, which is… a good thing!). So, I think there are learnings to be taken from both what went well and what didn’t. 1. 3. 4. 5. What did you think of this campaign? Karen5lund. Bspink. Seanmcginnis. 312 Digital | Digital commentary and consulting with a midwestern focus. @jackinessity, @Twitter & #UsGuys: A Love Story. I’ve tried a couple of times this week to write something about this, but words have been failing me. As the picture indicates, today I am beginning to be sick with symptoms of the flu and am even less lucid than usual, but I am determined to leave this page open until this post is done. A bit of backstory first, as I know when I share this it will be the first visit for many. I work in Silicon Valley, CA and am in the semiconductor industry.
My company had a layoff in October of this year, and I was quite shaken by it, even though I kept my job. For one thing, my husband takes care of our young children as a stay-home Dad (by choice), so I am the breadwinner of the family. With our financial stability at stake, I decided to hunt for other work just in case. In this awakening and subsequent job hunt, I began interacting with a few people using my previously dormant Twitter account. It started with Xeesm.com in Palo Alto. At first I was lost in the “noise” of Twitter. What can I say? Seancadigan. Richardnatoli. Hungry kids? Not If I Can Help It.
[/caption] I spent the last few days in Denver, visiting my friend Erika Napoletano and helping her celebrate her birthday. It was not at all the wild party weekend many would expect of us – in fact, we’re really two geeky girls who like to hang out and talk, read and get mani-pedis. Our girls’ weekend was wonderful – we shopped for things for ourselves that we didn’t need, we bought holiday presents for our family and friends and hung out with other friends – and we ate some pretty amazing meals. Thanks to planes, trains and automobiles, I returned home today and began settling back in. I was unpacking, doing laundry and getting random hugs from 5 year olds, when I espied the Sunday paper on the dining room table. Missouri ranks fifth in the number of homes in the nation with unstable food supplies, and Kansas is twelfth.
I grew up in a poor family. And you wonder why I’m so ambitious? The mom in the story cried when she reflected on what she wanted life to be like one day. Richardnatoli. Walking Point. #UsGuys. Bspink. Paul Biedermann re:DESIGN. Atwitter Over Twitter. Ryanjz. Ryan J. Zeigler. Stephenjcaggiano. You Can Tell the Real by How the Real Interact | There From Here. If you're new here, you may want to subscribe to my RSS feed.
Thanks for visiting! A hat tip goes to Common for inspiring the title. It’s true, though, right? Real people interact like real people not salesmen. Marketers must consider the language they use to circulate their messages. How Do Real People Interact? Traditional Marketing Models Don’t Work in This Space Posts with gimmicky headlines are ineffective. Remember, social media networking at its core is about the person. So, how can you effectively use social media to get traffic to your blog? Get Organic Traffic Content may be king, and you should write for your audience, but if you don’t have an audience yet, you need to implement a certain strategy.
Be aware of the competition for the keywords. Questions to consider: What are your goals? Quantity If your goal is to get 5,000 followers in a few months, you might it find it difficult by simply sending a message out to your email contacts. Quality Long time but not many friends/followers. Lefreddie. Sm metrics. Is Twitter too big to be useful? | Margie's Library of Marketing Musings and Morsels. InShare0 A couple of months ago, Jonathan Fields wrote a fantastic post for MyEscapeVelocity.com called The Fine Art of Chunking.
If you are feeling overwhelmed, or if you have a really big project in front of you that just seems to grow the more you think about it, you should definitely give his post a read. As a preview, what Fields talks about is that instead of trying to take on a project or a huge goal all at once, it can be helpful to “chunk it.” Do this little thing, then that little thing. Before you know it, you’ve accomplished an awful lot. Do you find yourself “chunking” when you’re on Twitter? The big picture Let’s talk about Twitter first as the whole network. If you are using Twitter for business, it can seem like the prospect of you getting the word out about your specific business, not to mention your specific industry, is pretty small.
Some people are finding this very discouraging and are searching for other ways to get their business in front of people. Merrybubbles. You Can Do Anything in Bed | RANDOM CHICK BLOG. There From Here|Career and Life Advice for Generation Y Non-Grads. Abilities. Abilities December 9, 2010 Posted by Karen E. Lund in Circle, Emergency Preparedness, Ignorance.
Tags: Circle, Emergency Preparedness, Ignorance trackback Yesterday I attended a TEDxWomen event in New York City. With a group of other women (and a few men) I watched a full day of TED Talks by and about women—and by a few exceptional men. The next to last speaker was Caroline Casey, a woman who lived the first seventeen years of her life not knowing she is legally blind. I happened to attend a college that had an unusually high number of disabled students. Needing Help It was the first week of my third semester, the first meeting of one of my English courses. Mr. “Oh,” I said. “Do you know what to do?” “No,” I said. “I do. Jim was smart, funny, thoughtful—but he was also a quadriplegic. “Get her out of the desk,” Jim said. I tried to kneel beside her, but it was cramped. I knelt beside the girl, who looked awfully small and pale on the classroom floor.
“Are you alright?” “Yeah, I’m OK. Happiness Defined. I recently wrote a reply to someone else's Facebook post that said: "The source of modern unhappiness is, as it always has been, the belief in happiness. " Which is pretty much wrong. I mean, there is an element of truth in there, because to a certain extent what you believe matters, however, there are also other ways to be unhappy that have nothing to do with your mindset, for example, (and this is something you can test) you can stub your toe. You could also break a leg, fall off a cliff, or convince someone to punch you in the face, all of which can be pretty unhappy. Regardless of your mental outlook, pain is unhappy. (For most people. So let's define a couple of relationships then: Physical Happiness = PleasurePhysical Unhappiness = PainSeems pretty straightforward.
On the flip side, grief is a mental unhappiness, from the loss of a great job, to losing it all in the stock market, to getting kicked out of college. Let's add one more piece to the puzzle: and. Content is Hard. follow less, blue is green, anyone can be creative and more. | Communication and Strategy by Patrick Prothe. #UsGuys | JJH BLog Links. Your Brain on Love. Mapping Your Mind for Blogging and more from KLCK. How to find inspiration for your blog posts is a common concern for bloggers of all levels.
There are times where I sit here at this keyboard wondering what is it I will blog about next, what if I run out of ideas for next week? This week at KLCK we learned how mindmapping could help us with this problem. We also learnt about the power of video as part of a blog as a website. Frank Bradley uses mind maps for all areas of his life, to manage to do lists, to ensure he has good work life balance and of course to organise his thoughts for blogging. He blogs both on Tumblr and as part of the collaborative business blog Bloggertone. For me it was a real eye opener, I guess I had always thought of mindmaps as being a bit out there but after playing with the concept I could see how it can help effectively organise your thoughts.
Franks presentation will be available on the KLCK Facebook page soon. A big thank you to our hosts The Seven Oaks Hotel who looked after us really well. Camel's Courtyard Blog.