Universal Subtitles - Make subtitles, translations, and captions for almost any video. Got a Fan Club? Mobilize It. The woman on the recording was the singer , and she spoke through FanTrail, a new application for the that will make its official debut this month at the South by Southwest festival in Austin, Tex. Its developers hope to usher in the next phase of social networking, allowing musicians to tap social networks for useful and possibly valuable information about their fans. Like or , FanTrail, which also has an Android version in the works, gives artists a simple template for creating an online home, in this case a free mobile app to keep in touch with fans.
But FanTrail also includes several innovations that reflect the entertainment industry’s growing need to control the white noise of social networks. One function, called LoveMail, allows musicians to record short audio messages to fans, a touch that the company, also called FanTrail, sees as more personal than artists’ sometimes ghostwritten feeds. Joshua McClure, 37, Mr. “Imagine what is going to say,” he said.
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