TRENDS
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These are austere times, but the logos recently loaded onto LogoLounge.com - nearly 35,000 since 2008 - certainly do not reflect it. And that is how it should continue to be. Wary homage may be paid to marketing in lean times, but not to identity design.
2009 Trends
If there is one big no-no in graphic design, it is using complex geometrical shapes with a full color spectrum to create a logo.
Trends 2009
Trend-watching, until recently, has largely been an exercise in watching connections form between direct associations.
2008 Trends
At LogoLounge.com we look at A LOT of logos and see plenty of trends: Some are aesthetic, some conceptual, and some cultural.
2007 Trends
You simply can't organize 42,000 logos-the approximate number of designs now on the LogoLounge.com web site-and not notice commonalities.
2006 Trends
When you've spent a month studying 17,000 logos from around the world, your mind can't help but notice certain similarities. Just ask Bill Gardner, who at this writing was putting the final touches on the second book to be released by the web site he founded, LogoLounge.com. The new book, LogoLounge Book II, will be released in January 2005 by Rockport Publishers ( www.rockpub.com ).
2004 Trends
The word "trend" has taken on a negative cast in recent years, particularly when the letter "y" is appended to it. "Trend" is actually a pretty innocuous phenomenon, though: Simply speaking, it is defined as a new line of direction.
2003 Trends