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Presenting a Brand using 3ds Max
When designing an identity and brand materials for a client, good presentation is crucial! In this tutorial, Hussain Almossawi takes us through how to model the different items usually involved in the branding process including Lighting, Applying Materials, Studio Settings, Rendering and Exporting, and finally the Post Production. So let’s get started! Step 1: First visualize how your scene will look, based on the different stationary items that it will have within it. It’s always best that your scene-setting have somewhat of a circular arrangement rather then being stacked in a straight line, as it gives it more depth and as such is likely to be more appealing to your client.What is the dynamic range of a HDRI map? In fact the dynamic range is the difference between the darkest and the brightest pixel in your image. For example a HDRI map of a sunny environment, should have a very high dynamic range if you want the reflections and lighting to match the actual real life environment. The sun is ultra bright, and the darker regions (shadows) are very dark.
Vray for 3d Studio Max Tutorials | The importance of true high dynamic range in HDRI maps
Reflection and Frensel So we loaded a hdri map in the vray reflection environment slot. Hit render and look at the result. The reflections are very strong suddenly, note however that the reflection of the cylinder actually looks the same as before. So the material didn't become more reflective, it just got a complete environment to reflect so the reflections are way more prominent now!

