techniques for needs identifying (not Max-Neef)

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Customer Driven Specifications It can be tempting to put all available technologies in your new product, but does that really add value to the customer and will they be willing to pay for it?

Strategic Innovation & Marketing - The way we work - Customer Driven Specifications

http://sunidee.com/how-we-work/customer-driven-specifications.html

Strategic Innovation & Marketing - The way we work - Wow to How

http://sunidee.com/how-we-work/wow-to-how.html Wow to How From Wow to How is a simple idea generation tool to transform Consumer Insights into concrete ideas. To spice it up, we often use this tool in combination with BrainBricks.