Strategic Innovation & Marketing - The way we work - Customer Driven Specifications. Customer Driven Specifications It can be tempting to put all available technologies in your new product, but does that really add value to the customer and will they be willing to pay for it?
Based on Voice of the Customer methodology, SunIdee has developed a methodology to translate your proposition into specifications for product development. Philosophy By knowing which features are important to your customer and which not, you can make the right trade-offs in development and prevent over-engineering the new product. Explanation. Strategic Innovation & Marketing - The way we work - Wow to How. Wow to How From Wow to How is a simple idea generation tool to transform Consumer Insights into concrete ideas.
To spice it up, we often use this tool in combination with BrainBricks. Strategic Innovation & Marketing - The way we work - Customer Insights. Customer Insights A Customer Insight (B2B) or Consumer Insight (B2C) describes the underlying motivation that drives the customer's behaviour.
Insights are crucial in any innovation project, and are the starting point for idea generation. Philosophy In order to make your organization more customer-centric, you need to put Customer Insights at the heart of the organization.