Comic Con 2010: Images and Info on the TRON: LEGACY Viral Event. One of the many charms of Comic-Con is the viral marketing.
While films as far back as Spielberg’s 2001 opus, A.I. Artificial Intelligence have employed this technique, the advent of iPhone’s and web 2.0 technology has expanded these games from webrings to include real life citywide scavenger hunts. Possibly the best run and most exciting of which was at Comic-Con last year for Tron Legacy. Read all about it here. Today, I was lucky enough to be in the right place at the right time in order to participate in this year’s version. To play, fans must follow a twitter feed that has been giving out locations all around the con where flyers with Tron images have been posted. My adventure began as I returned from Hall H for a quick lunch before diving back into interviews. Back at the hotel room I saw that the first location had just been issued, and what luck, only two blocks from where I was sitting.
Tron’ Panel & New Trailer –Comic-Con. Luke Y Thompson is covering the Con for Deadline: UPDATE: Here’s the new TRON trailer: Patton Oswalt comes out and first thing notes how there have been TRON sequel presentations at the past two Cons.
“We’re gonna show you 5 minutes of the movie every year for 20 years. It’s gonna cost you $10,000 to see the whole movie.” Immediately, a mini-documentary screens, showing TRON references on The Simpsons, 30 Rock, Robot Chicken, Family Guy, Honda Civic ads, Daft Punk shows, and…TRON On Ice? Our panel is introduced: Director Joe Kosinski, Walt Disney Studios honcho Sean Bailey, original TRON creator Steven Lisberger (who looks like Jeff Bridges as “The Dude,” ironically enough), the real Jeff Bridges, and other stars Garrett Hedlund, Olivia Wilde, Michael Sheen (who has a thick beard), Bruce Boxleitner (massive ovation for him – only at Comic-Con!)
Kosinski says original TRON looked like nothing else he’d ever seen and that doing a sequel was an honor but also a daunting challenge.