Trends 2011
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7 Top Online Marketing Trends for 2011 [Data Included] | ClickZ
Heidi Cohen | January 10, 2011 Shovel and Twitter in hand during the post-Christmas Snowpocalypse, Newark Mayor Cory Booker showed that 2011 will be about being connected, showing up, and responding to customers' needs. Like Mayor Booker, online marketers will require more than social media marketing. Further, as Mayor Booker demonstrated, an integrated approach is essential for achieving your goals.
As the global economy struggles to correct itself, and social-media marketing becomes a strategic imperative, small businesses will have exciting opportunities to expand in new directions this year. The need for trust, value and brand transparency, among other trends from last year, are just as important today. But the current shift to geotargeting, mobile marketing and online reputation management require that small businesses modify their plans to surpass competitors. Here are 10 marketing trends that small businesses should incorporate now to be positioned for success from the start. Building reliable brand advocates. The idea that you need tens of thousands of Twitter followers, blog subscribers, LinkedIn connections and Facebook friends to build your business via social media is dead.
10 Marketing Trends for 2011 | Reuters
s February 2011 Trend Briefing covering CITYSUMERS
Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are FLAWSOME*: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome. Brands that show some empathy, generosity, humility, flexibility, maturity, humor, and (dare we say it) some character and humanity. Two key drivers are fueling the FLAWSOME trend: HUMAN BRANDS : Everything from disgust at business to the influence of online culture (with its honesty and immediacy), is driving consumers away from bland, boring brands in favor of brands with some personality. TRANSPARENCY TRIUMPH : Consumers are benefiting from almost total and utter transparency (and thus are finding out about flaws anyway), as a result of the torrent of readily available reviews, leaks and ratings.
