7 Top Online Marketing Trends for 2011 [Data Included] Heidi Cohen | January 10, 2011 | 23 Comments inShare319 Social media's influence expands.
Shovel and Twitter in hand during the post-Christmas Snowpocalypse, Newark Mayor Cory Booker showed that 2011 will be about being connected, showing up, and responding to customers' needs. Like Mayor Booker, online marketers will require more than social media marketing. Further, as Mayor Booker demonstrated, an integrated approach is essential for achieving your goals. Seven Top Online Marketing Trends for 2011 Here are the seven top online marketing trends. Social media marketing goes mainstream. As you plan for 2011, use these seven online marketing trends to guide your marketing initiatives. Do you have any other trends that you think will drive online marketing in 2011? Happy marketing, Heidi Cohen. 10 Marketing Trends for 2011. Wed Jan 12, 2011 11:10am EST As the global economy struggles to correct itself, and social-media marketing becomes a strategic imperative, small businesses will have exciting opportunities to expand in new directions this year.
The need for trust, value and brand transparency, among other trends from last year, are just as important today. But the current shift to geotargeting, mobile marketing and online reputation management require that small businesses modify their plans to surpass competitors. Here are 10 marketing trends that small businesses should incorporate now to be positioned for success from the start. Building reliable brand advocates. This year, all businesses will be experimenting with a variety of online, localized and mobile marketing initiatives. S February 2011 Trend Briefing covering CITYSUMERS. The INTERNET OF CARING THINGS means connected objects that serve consumers' most important needs: physical and mental wellbeing, safety, security, oversight of loved ones, and more.
You're probably already familiar with the innovations that have blazed an early CARING trail. The Nest smart thermostat*, NIKE fuelband and Fitbit, for example. But now, as consumer demand and technological capacity converge, the INTERNET OF CARING THINGS will evolve in exciting new directions. Check out the examples below – divided into five categories of CARING – for a glimpse of these... * Indeed, just after we first wrote about the INTERNET OF CARING THINGS in December 2013, Google placed a USD 3.2 billion bet on it with their purchase of Nest Labs. 11 Branding And Marketing Trends For 2011. Author Ursula Le Guin wrote that “legends of prediction are common throughout the whole Household of Man.
Gods speak, spirits speak, computers speak.” What Ms. Le Guin left out were consumers. Consumers speak too. Volumes if you know how to read them. Predictive loyalty metrics allow marketers to decipher consumers’ emotions, expectations, and imminent behaviors in the marketplace. Having examined these measures in 4Q2010, here's 11 trends for marketers in 2011. 1) Value is What the Consumer Says It Is Excessive spending, even on sale items, will continue to be replaced by a reason-to-buy at all. 2) Brand, Meet Value Brands will increasingly become a surrogate for “value.” 3) Zappos-ification Marketers will have to comprehend what really drives their categoy, know what consumers really expect, and where to focus both process and brand efforts. 4) Ethosnomics Brands increasingly must stand for something beyond just rational items. 5) Differentiation Can Be Emotional 7) Friendtelligence.