Tracking Payant ( e-reputation)
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Mercredi 26 novembre 2008 3 26 / 11 / Nov / 2008 15:30 Le logiciel Consumer , développé par Synthesio (jeune startup française), fait partie des nouvelles solutions de veille développées spécifiquement pour la surveillance de l’e-réputation des organisations (tout comme TrackUr ou BrandEyes , logiciels dits de « brand monitoring »). Ce logiciel est plus spécifiquement destiné à rechercher sur plus de 100 000 sources (à travers 130 pays) les différents avis laissé par les internautes sur une organisation ou une marque : commentaires sur des blogs, fils de discussion sur un forum, etc… Selon la société Synthesio, Consumer permettrait de surveiller près de 5 millions d’avis d’internautes par mois.
Coming up with a name for a brand and a tagline can be a drag, but if you did come up with a good one, it would only seem fair for you to check out how it is doing over the internet, who are citing you and your tagline in a positive, negative or unauthorized way, and that’s where AttenAlert comes in: a new subscription service that allows users to track any number of keywords occurrences in several sources, like search engines, blogs, sites, and even videos. AttenAlert combines advanced information on the site owner and hosting service it uses, which comes in quite handy for DRM infringement action. Also interesting about this service is that users get access to advanced reporting and statistics tools, so they can track live what sways and repercussions take place after the release of a marketing campaign or news announcement, and they can get the news in RSS format, or via email with scalable frequency. AttenAlert.com In Their Own Words