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By Roger Yu, USA TODAY Who needs handshakes and cocktail hours? With travel budgets deeply slashed across Corporate America, more companies are turning to virtual trade shows to connect with customers and suppliers. Virtual shows combine the latest technology in webcasting, online chats, video streaming, webinars and avatar graphics to offer the elements of trade shows: exhibitor booths, speeches, seminars, distribution of marketing literature and social "gatherings." The technology companies that develop virtual-meetings software, such as Unisfair, ON24 and Second Life, say they're seeing big demand. Event-planning firm Champion Exposition Services says about 70% of companies that it has queried are "producing, considering or interested in pursuing virtual events."
Companies turn to virtual trade shows to save money
Meetings, Incentives, Conventions, and Events
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