The Hunger Games Transmedia Experience: A Shift In Perpsectives. Will The Hunger Games Be The First Real Female Franchise? 7 Ways to Follow 'The Hunger Games' Movie on Social Media. The release of the first Hunger Games film, based on of the wildly successful book trilogy, is less than two months away, but the powers that be are teasing fans with various marketing gems via social media sites.
The latest installment — which was released this week — is a high-fashion site called Capitol Couture, dedicated to the fictional capitol city in the post-apocalyptic nation of Panem. The Hunger Games — a young adult novel written by Suzanne Collins — has become extremely popular and successful since its debut in 2008. The film, which will be released on March 23, depicts an annual event where one boy and one girl from each of Panem's 12 districts fight to the death in a televised battle.
The story follows young protagonist Katniss — played by Jennifer Lawrence — who represents District 12. Fashion plays a big role in the fictional capitol city, and the Tumblr blog is dedicated to the styles featured in the upcoming film. Facebook. Twitter. "The Hunger Games" Viral Campaign Heats Up. Lionsgate has just rolled out the second phase in its new viral campaign for the upcoming film, The Hunger Games.
The studio launched the first teaser trailer for the film — which is based on a trilogy of books — at the MTV VMAs on Sunday. At the end of the trailer was a hashtag: #whatsmydistrict. This hashtag led intrepid Twitter users on a chase to find a hidden website. Contest: Win The Hunger Pains by The Harvard Lampoon! Hunger Games Trailer (No. 1.
The Hunger Games - Capitol Tour. The Hunger Games - March 23, 2012 - May The Odds Be Ever In Your Favor.