Predictions For Local Search In 2012 - Year Of The Dragon. The last few years in local search have seen some unprecedented changes in online local business marketing, and you might think that the evolution would be ready to slow down.
However, I don’t believe that’s going to happen yet, so enter 2012 – Year of the Dragon! For the purpose of this article, I’m using a broader definition for “local search” which includes local services and related marketing technologies through which consumers might discover local businesses and those businesses’ promotional efforts.
Online options for marketing and distribution of local business messages expanded over the past few years and throughout 2011. Local companies now have a huge number of directory sites, services and technologies they may use in promotions, including local-targeted pay-per-click ads, daily deals platforms like Groupon (as well the Groupon-clones), check-in services like Foursquare, QR codes, etc. Google’s Not The Only Game In Localtown Twitter Turns To Local? Predictions for Google's 2012. Last year's predictions weren't that great (the predictions for 2010 were better), but predicting the future is an addictive game, so I'll try again.
Here are my predictions for 2012: 1. Oflline Google stores that will sell Chromebooks, Android phones, Google TV boxes, Google-branded shirts and more. [ update: not true yet ] 2. . [ update: Google Play Music All Access, launched in May 2013 ] 3. . [ update: Android Studio, automated malware scanning, 60000 low-quality apps removed ] 4. . [ update: Google Play Games (May 2013) ] 5. . [ update: not true ] 6. . [ update: true for the Chromebooks (best selling laptop on Amazon); ARM Google TV boxes are cheaper, but not that successful ] 7. . [ update: 500 million users in December 2012 ] 8.
. [ update: Google Knowledge Graph (May 2012) ] 9. . [ update: launched in June 2012 ] 10. 11. 12. . [ update: search plus your world (January 2012), Gmail Field Trial (August 2012) ] 13. 14. 15. 16. 17. . [ update: paid YouTube channels (May 2013) ] 12 B2B Social Media Predictions for 2012. 2012 is going to be a big year for adoption of social media for B2B companies.
We expect that early adopter companies will move even further out in front by becoming social in many areas of their business, while more of the second wave adopters will begin to see value in social media and move forward with planning and execution. This means that there will be a greater spread of B2B social media activities than ever before. More resources are available for B2B marketers, as well as more experienced practitioners, both of which will make the previously steep learning curve more manageable. The following predictions for 2012 reveal many of the ways B2B companies will leverage social media for their business success. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Let us know what you think of our predictions, and if you have any of your own.