Publications Hulu Taps Fremantle To Market Shows Globally 03/13. Thinking of new and creative ways to turn a profit, Hulu has tapped a third-party distributor to sell its original shows abroad.
Going forward, FremantleMedia Enterprises (FME) will get “first look” privileges at any programming potentially fit for international audiences. “We now have the opportunity to extend [our] reach,” said Andy Forssell, Hulu’s senior vice president of content. Following HBO and Netflix, Hulu broke into original programming just this past January. Soon after, the online TV service owned by ABC, NBC and Fox released its first scripted show, “Battleground,” a drama with comedic moments set in the world of political campaigns. Hulu Plus Drops to $8 Per Month. Hulu Plus is now widely available to the general public for $8 per month, down from the beta-phase pricing of $10 per month.
The online video service is jointly owned by ABC, NBC, and Fox, and features full episodes from many of the shows currently airing on the networks as well as access to a back catalog of shows from previous seasons. (More: Hulu Plus: Every Episode from Every Season for $10 Per Month) Those who paid $10 per month during Hulu Plus’ preview period will be credited retroactively on their next bill to reflect the new lower monthly fee. Hulu Preparing To Launch International Service? ComScore: Four Out of Five Videos on Hulu Are Ads. Hulu has been taking a dive in comScore’s monthly video metrics since the market research company recalibrated the way it is measuring online video last month. However, comScore’s new reporting methodology reveals that Hulu reigns supreme in ad viewing, and offers some interesting insights into the frequency with which Hulu is showing ads to its users.
Turns out that close to 84 percent of all videos shown on Hulu are actually ads. comScore used to list Hulu as the second most popular site after YouTube up until May 2010, but then changed its metrics to separate ad views from actual content. The online TV platform fell to spot ten in comScore’s June 2010 Video Metrix as a result of this, a position that it kept for the just-released July numbers, which show Hulu clocking close to 154 million video views and attracting some 28.46 million video viewers. Still, there’s not much of a reason for Hulu to shed tears about the accounting changes. Hulu Had a Bang-Up 2009 [STATS] Will Hulu Become a Blockbuster? Hulu has grown a huge audience this year, but what happens when you compare its business to the feature film world?
The social media marketing firm Buzzpoint sent us a well-designed yet daunting infographic they made while wondering when Hulu might finally become a “blockbuster” — born, according to managing director Jeffrey Appelbaum, out of conversations they were having internally about the site’s plans for monetization. We’ve broken it down below, and you can also download a full version here. It’s worth pointing out that Hulu is just one distribution platform for pre-made content, and thus comparing its revenue to that of a Twilight film doesn’t necessarily match up. But given that its October 2009 audience was much larger than the attendance figures for said Twilight film does raise questions about whether it’s reaching its full potential. The REAL Reason NBC, FOX, And ABC Execs Want To Kill Hulu. Hulu Adds Behavioral Targeting, Marking Step to Video Ad Maturit.
Kate Kaye | July 15, 2009 | 0 Comments inShare0 Whether advertisers find behavioral targeting on the video site, enabled by AudienceScience, worthy of the premium cost remains to be seen.
Hulu has partnered with AudienceScience to enable behavioral targeting for its in-stream video ads and for the display ads that run adjacent to those spots. Whether advertisers find behavioral targeting on the video site worthy of the premium cost remains to be seen. However, some auto advertisers have already begun doing behavioral advertising on Hulu.
Hulu, an online video venture owned by News Corp., NBC Universal, and Disney providing long-form TV programming, is using AudienceScience's behavioral targeting platform on a site-side basis. AudienceScience CEO Jeff Hirsch believes that by employing behavioral targeting, Hulu will learn things about its audience that wouldn't surface through more standard demographic and contextual video ad targeting. Just Not Financially - Advertising.