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Thinking of new and creative ways to turn a profit, Hulu has tapped a third-party distributor to sell its original shows abroad. Going forward, FremantleMedia Enterprises (FME) will get “first look” privileges at any programming potentially fit for international audiences. “We now have the opportunity to extend [our] reach,” said Andy Forssell, Hulu’s senior vice president of content.
Hulu Plus is now widely available to the general public for $8 per month, down from the beta-phase pricing of $10 per month. The online video service is jointly owned by ABC, NBC, and Fox, and features full episodes from many of the shows currently airing on the networks as well as access to a back catalog of shows from previous seasons. ( More: Hulu Plus: Every Episode from Every Season for $10 Per Month ) Those who paid $10 per month during Hulu Plus’ preview period will be credited retroactively on their next bill to reflect the new lower monthly fee.
America is no longer big enough for Hulu. Having successfully launched Hulu Plus, the paid-subscription model for the streaming video-on-demand service, the company – co-owned by NBC Universal, Fox parent company News Corp. and The Walt Disney Co. – wants to expand internationally. Talking to the Wall Street Journal , chief executive Jason Kilar said that there is an “unmet need” for online television streams globally, adding that an international business model may be difficult considering existing foreign rights deals for a lot of Hulu’s programming. Nonetheless, a source close to Kilar has identified Japan as one of the first international areas Hulu may be targeting, and Kilar himself admitted that the company would be willing to take on new investors in order to fund its expansion.
Hulu has been taking a dive in comScore’s monthly video metrics since the market research company recalibrated the way it is measuring online video last month. However, comScore’s new reporting methodology reveals that Hulu reigns supreme in ad viewing, and offers some interesting insights into the frequency with which Hulu is showing ads to its users. Turns out that close to 84 percent of all videos shown on Hulu are actually ads. comScore used to list Hulu as the second most popular site after YouTube up until May 2010 , but then changed its metrics to separate ad views from actual content. The online TV platform fell to spot ten in comScore’s June 2010 Video Metrix as a result of this, a position that it kept for the just-released July numbers, which show Hulu clocking close to 154 million video views and attracting some 28.46 million video viewers.
By Mark Sweney : ITV (LSE: ITV) is looking to launch an online micropayment system and has admitted that it hopes to charge for some of the content it provides on Project Canvas, the controversial BBC-backed venture to bring video-on-demand to Freeview and Freesat. Adam Crozier, ITV’s chief executive, said today that the broadcaster was “ not punching [its] weight online “; it was only doing as well as Channel 4 despite being a much bigger player in TV revenues. “ITV failed to equip itself to compete … ITV.com lags behind competitors in audience, functionality and revenue terms ,” he said
Hulu has had quite the record-breaking year, growing in both popularity and wealth of content since its launch back in March of 2008 . Today, CEO Jason Kilar posted the online entertainment site's year-end stats on the company's blog , painting a rather sweeping portrait of Hulu's epic 2009. Perhaps one of the most impressive stats noted by Kilar is that Hulu has doubled its content library since this time last year, an increase that totals up to 14,000 hours of entertainment. With 200 content partners currently on the board (70 more than year), including Disney/ABC , it's easy to see how Hulu has become one of the world's largest video sites . According to Kilar, Hulu is all over the web like white on the proverbial rice. Here's some excerpts from the post by way of evidence:
Hulu has grown a huge audience this year, but what happens when you compare its business to the feature film world? The social media marketing firm Buzzpoint sent us a well-designed yet daunting infographic they made while wondering when Hulu might finally become a “blockbuster” — born, according to managing director Jeffrey Appelbaum, out of conversations they were having internally about the site’s plans for monetization. We’ve broken it down below, and you can also download a full version here . It’s worth pointing out that Hulu is just one distribution platform for pre-made content, and thus comparing its revenue to that of a Twilight film doesn’t necessarily match up.
Barring a last-minute fix or change of strategy, at midnight Tuesday Hulu.com will switch from a co-host for online video of the Daily Show with Jon Stewart and The Colbert Report to a referral engine for the popular shows. Viacom (NYSE: VIA) execs like to call it a test but after 21 months it’s become a habit for those who relied on Hulu for one-stop viewing. Viacom CEO Philippe Dauman told investors at a Credit Suisse conference the 21-month stint was a test and this doesn’t have to be a permanent separation.
Kate Kaye | July 15, 2009 | 0 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/;page=article;artid=1700518;topcat=;cat=;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/;page=article;artid=1700518;topcat=;cat=;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> Hulu has partnered with AudienceScience to enable behavioral targeting for its in-stream video ads and for the display ads that run adjacent to those spots.