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Publications Hulu Taps Fremantle To Market Shows Globally 03/13/2012
Following HBO and Netflix, Hulu broke into original programming just this past January. Soon after, the online TV service owned by ABC, NBC and Fox released its first scripted show, “Battleground,” a drama with comedic moments set in the world of political campaigns. Hulu also ordered 10 new episodes of Morgan Spurlock’s “A Day in the Life,” a documentary series that returns in March, and a six-part documentary from Richard Linklater, director of “The School of Rock” and “Before Sunset,” called “Up to Speed,” that starts later this year.Hulu Plus Drops to $8 Per Month - Techland - TIME.com
Hulu Plus is now widely available to the general public for $8 per month, down from the beta-phase pricing of $10 per month. The online video service is jointly owned by ABC, NBC, and Fox, and features full episodes from many of the shows currently airing on the networks as well as access to a back catalog of shows from previous seasons. ( More: Hulu Plus: Every Episode from Every Season for $10 Per Month ) Those who paid $10 per month during Hulu Plus’ preview period will be credited retroactively on their next bill to reflect the new lower monthly fee.
Hulu Preparing To Launch International Service? - Techland - TIME.com
America is no longer big enough for Hulu. Having successfully launched Hulu Plus, the paid-subscription model for the streaming video-on-demand service, the company – co-owned by NBC Universal, Fox parent company News Corp. and The Walt Disney Co. – wants to expand internationally. Talking to the Wall Street Journal , chief executive Jason Kilar said that there is an “unmet need” for online television streams globally, adding that an international business model may be difficult considering existing foreign rights deals for a lot of Hulu’s programming. Nonetheless, a source close to Kilar has identified Japan as one of the first international areas Hulu may be targeting, and Kilar himself admitted that the company would be willing to take on new investors in order to fund its expansion.ComScore: Four Out of Five Videos on Hulu Are Ads
Hulu has been taking a dive in comScore’s monthly video metrics since the market research company recalibrated the way it is measuring online video last month. However, comScore’s new reporting methodology reveals that Hulu reigns supreme in ad viewing, and offers some interesting insights into the frequency with which Hulu is showing ads to its users. Turns out that close to 84 percent of all videos shown on Hulu are actually ads. comScore used to list Hulu as the second most popular site after YouTube up until May 2010 , but then changed its metrics to separate ad views from actual content.
Under New CEO, ITV Still Dreaming Of Micropayments | paidContent:UK
By Mark Sweney : ITV (LSE: ITV) is looking to launch an online micropayment system and has admitted that it hopes to charge for some of the content it provides on Project Canvas, the controversial BBC-backed venture to bring video-on-demand to Freeview and Freesat. Adam Crozier, ITV’s chief executive, said today that the broadcaster was “ not punching [its] weight online ”; it was only doing as well as Channel 4 despite being a much bigger player in TV revenues. “ITV failed to equip itself to compete ... ITV.com lags behind competitors in audience, functionality and revenue terms ,” he said “We need to invest online – our site isn’t as good as some of our competitors.
Hulu has had quite the record-breaking year, growing in both popularity and wealth of content since its launch back in March of 2008 . Today, CEO Jason Kilar posted the online entertainment site’s year-end stats on the company’s blog , painting a rather sweeping portrait of Hulu’s epic 2009. Perhaps one of the most impressive stats noted by Kilar is that Hulu has doubled its content library since this time last year, an increase that totals up to 14,000 hours of entertainment. With 200 content partners currently on the board (70 more than year), including Disney/ABC , it’s easy to see how Hulu has become one of the world’s largest video sites . - 6.4 million Hulu video players were embedded across the web in 2009, a 237 percent jump from 2008 levels. To date, Hulu players have been embedded on over 207,000 websites.
Hulu Had a Bang-Up 2009 [STATS]
Will Hulu Become a Blockbuster?
Hulu has grown a huge audience this year, but what happens when you compare its business to the feature film world? The social media marketing firm Buzzpoint sent us a well-designed yet daunting infographic they made while wondering when Hulu might finally become a “blockbuster” — born, according to managing director Jeffrey Appelbaum, out of conversations they were having internally about the site’s plans for monetization. We’ve broken it down below, and you can also download a full version here . It’s worth pointing out that Hulu is just one distribution platform for pre-made content, and thus comparing its revenue to that of a Twilight film doesn’t necessarily match up. But given that its October 2009 audience was much larger than the attendance figures for said Twilight film does raise questions about whether it’s reaching its full potential.
The REAL Reason NBC, FOX, And ABC Execs Want To Kill Hulu
Hulu's sales team is "actively subverting" the ad sales of its parent companies that are also trying to sell ads for their shows on Hulu , according to a source at one of the parent companies. According to our source, Hulu's ad sales team is "cutting rates," so its ad prices are cheaper. Hulu is also building different, more innovative, ad products than its parent companies like FOX, NBC, and ABC. Basically, Hulu is selling better ads at cheaper rates. It's "hollowing out ad sales" for the networks.Barring a last-minute fix or change of strategy, at midnight Tuesday Hulu.com will switch from a co-host for online video of the Daily Show with Jon Stewart and The Colbert Report to a referral engine for the popular shows. Viacom ( NYSE: VIA ) execs like to call it a test but after 21 months it’s become a habit for those who relied on Hulu for one-stop viewing. SEE ALSO: Viacom Taking Its Laughs Off Hulu; March 9 Last Day For Stewart, Colbert
Without Colbert, Stewart, Hulu Could Cede Some Ground To Viacom
Kate Kaye | July 15, 2009 Hulu has partnered with AudienceScience to enable behavioral targeting for its in-stream video ads and for the display ads that run adjacent to those spots. Whether advertisers find behavioral targeting on the video site worthy of the premium cost remains to be seen. However, some auto advertisers have already begun doing behavioral advertising on Hulu. Hulu, an online video venture owned by News Corp., NBC Universal, and Disney providing long-form TV programming, is using AudienceScience's behavioral targeting platform on a site-side basis.
Hulu Adds Behavioral Targeting, Marking Step to Video Ad Maturit
Read the whole thing at AdAge →